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ABOUT WARSCHAWSKI
Outstanding marketing communications (marcom) firm headquartered in Baltimore, Maryland / Washington, DC area with offices in Boston, MA. Won more than 200 awards in last 10 years for its public relations, marketing, advertising, digital, interactive, creative design, web design and branding work. Big agency experience and expertise, small agency service.
Warschawski is a top-ranked national public relations agency, marketing firm and advertising agency based in the Baltimore, Maryland (MD) and Washington, D.C. area. Although our headquarters are in the Baltimore, MD and Washington DC region, we are well known on a national basis for our award winning marketing communications (marcom) work in many different PR, marketing, advertising, interactive, creative design and branding arenas.
Warschawski offers its clients the following marketing communications (marcom) services on a national basis from its headquarters in the Baltimore, Maryland / Washington DC region and from its office in Boston, MA: public relations (PR), media relations, interactive, strategic crisis communications, marketing, advertising, advertisement creative ideation, ad buying, graphic design, creative design, logo design, web design, website development, digital design, graphic design, html email design, social media, social media marketing, viral marketing, word of mouth marketing, event planning, branding, brand identity creation, brand building, corporate reputation, consumer marketing, consumer PR, sports PR and sports marketing.
If you are looking for a fantastic national boutique public relations, marketing firm and advertising agency in the Baltimore, Maryland (MD), Washington DC and Boston MA market -- look no further. Our marketing communications (marcomm) agency takes great pride in consistently creating top-notch public relations (PR), marketing, advertising, branding, sports marketing, digital, interactive and creative design work that wins national acclaim.
For four of the last five years our marketing communications (marcomm) company has been named the U.S. Small Agency of the Year for the public relations industry by PR News and the Holmes Report. Over the last 10 years alone, our boutique marketing communications (marcomm) agency has won more than 200 awards for our public relations, marketing, advertising, creative design, digital design and branding work. For the last nine years in a row, we've been ranked as one of the top 20 "Best Agencies to Work for" among the public relations agencies of the U.S.
Our client experience includes conducting public relations, marketing, advertising, creative design, digital design, website design, sports marketing and branding work with companies such as: Adidas, Under Armour, Black & Decker, DeWalt, W.L. Gore & Associates (makers of Gore-Tex and WINDSTOPPER), The Baltimore / Washington DC 2012 Olympic Bid, FILA, The Athlete's Foot, MaggieMoos Ice Cream, Marble Slab Creamery, USA Swimming, Penguin Books, KMS California, Medifast, The Country of Norway, The Hair Cuttery, Ripken Baseball, Sylvan Learning Centers, SunTrust, The Community College of Baltimore County (CCBC), Coppin State University, STX, 180s, Century 21, TravelClick, United States Tennis Association, Office of the Mayor of Baltimore City, The Collegetown Network, Medicine On Time, and The University of Maryland (MD) School of Pharmacy.
TEAM
From our marketing firm offices in the Baltimore / Washington and Boston, MA area we are known for creating some of the top marketing communications work in the United States. That is because we have an outstanding team of branding, marketing, PR, advertising, digital, interactive, creative design and web design experts. Not only are they great at what they do, but they know how to have fun while doing it.
ENVIRONMENT
Our headquarters are located in the Baltimore, Maryland (MD) and Washington D.C. region and we have an office in the Boston, Massacusetts area. Our Baltimore advertising agency office has a fantastic vibe and great amenities and is in close proximity to Washington DC. Please visit this section to see pictures of our offices and team.
CLIENTS SERVED
From our headquarters in the Baltimore, MD and Washington DC area we have served clients from across the country. Services we provide our clients include: public relations (PR), media relations, strategic crisis communications, marketing, advertising, advertisement creative ideation, ad buying, graphic design, creative design, logo design, web design, website development, digital design, interactive design, html email design, social media, social media marketing, viral marketing, word of mouth marketing, event planning, branding, brand identity creation, brand building, corporate reputation, consumer marketing, consumer PR, sports PR and sports marketing.
Below is a sampling of clients served by Warschawski:
- 180s
- 2012 Olympics, Washington D.C. Bid
- Adidas
- Agility HR
- Avon Protections Systems
- BarTech Systems
- Benelogic
- Bill Me Later
- Black & Decker
- Cancer Research and Prevention Foundation
- Century 21
- Chesapeake Utilities Corporation
- Collegetown Network
- Community College of Baltimore County (CCBC)
- Concurrent Technology Corporation (CTC)
- Conquest (unit of Boeing)
- Coppin State University
- DEWALT
- EarthTreks
- Eastern Shore Natural Gas Company
- FILA
- GORE-TEX
- Hair Cuttery
- HORD | COPLAN | MACHT
- IDT (Net2Phone)
- KMS California
- Lexington National Insurance
- MaggieMoo's Ice Cream
- Marble Slab Creamery
- Medicine-On-Time
- Medifast
- Mid-Atlantic Sports Network (MASN)
- NexCen Brands
- Norway (Innovation Norway)
- Office of the Mayor of Baltimore City
- Penguin Publishing
- Ripken Baseball
- Rovion
- Sharp Energy
- Shifman Mattress
- STX Lacrosse
- SunTrust
- Sylvan Learning
- The Athlete's Foot
- Triathlantic Association
- University of Maryland School of Pharmacy
- Under Armour
- United States Tennis Association (USTA)
- United Way
- USA Swimming
- Verizon Wireless
- Wartsila
- WINDSTOPPER
SERVICES
We are experts at branding, marketing, PR, interactive, digital, advertising and creative design. We have an overflowing trophy case to prove it. Our Baltimore advertising agency has created and implemented smart strategic communications campaigns for clients ranging from publicly-traded Fortune 100 companies to small non-profits all across the globe.
Highlights of the services we offer include: public relations, media relations, strategic crisis communications, marketing, advertising, advertisement creative ideation, ad buying, graphic design, creative design, logo design, web development, website design, digital design, html email design, social media, social media marketing, viral marketing, word of mouth marketing, event planning, branding, brand identity creation, brand building, corporate reputation, consumer marketing, consumer PR, sports PR and sports marketing.
BRANDING
Branding is an area of strong expertise for us. We even have a trademarked system that we created based on our years of brand-building experience called BrandMaPR (pronounced brand-mapper). Our proprietary approach enables us to guide institutions to clarity of their brand DNA.
Warschawski has created and implemented brand-centric campaigns for some of the world's leading brands and as a result has earned an outstanding reputation for building, protecting, and growing its clients' brands.
Branding services Warschawski offers include:
- Educating company leadership on what branding is, how it works, and why it is critical to the long-term success of any organization
- Helping organizations clarify, define and come to consensus on their: brand DNA, brand-building strategy, brand positioning, key brand messages, and target audiences
- Leading and facilitating branding seminars and sessions
- Creating "Brand GuideBooks" for institutions
- Making the brand come to life internally and externally (BrandMaPR Strategic Plans) - creating marketing communications strategies and tactics and then implementing them internally and externally
- Counseling top management on how best to harness the power of their brand and how to use PR, marketing, advertising and creative design to reinforce and grow the brand with their target audiences
BrandMaPR
The most critical element in creating successful communications strategies is having clarity of your brand. It is the foundation. Based on our deep experience and expertise in the brand-building arena, Warschawski created a proprietary strategic approach, BrandMaPR (pronounced brand-mapper), to ensure that all communications initiatives clearly and consistently reinforce a company's brand.
The etymology of the word BrandMaPR stems from what Warschawski views as the ideal marketing communications model -- clarity of an organization's brand (Brand) leads to the creation of powerful brand-centric marketing programs (Ma) that by their very nature must have strong PR opportunities built into them (PR).
MARKETING
We love a good marketing strategy. And we really love creating integrated campaigns that leverage multiple marketing strategies by combining them with PR, advertising, digital and social media as well as creative design. In the last year alone, we've created a portfolio full of fresh, innovative and highly successful integrated marketing communications campaigns.
Marketing services Warschawski offers include:
- Creation and implementation as well as oversight and management of integrated marketing campaigns -- multiple marketing functions happening simultaneously (e.g. advertising, PR, digital, and web design are all integrated)
- Market research -- SWOT, competitive, positioning, market opportunity research
- Target audience research -- influencer, demographic, psychographic, perception, usage, preference research
- Influencer seeding
- Word of mouth marketing campaigns
- Viral and grass roots marketing programming
- Electronic/digital and viral internet communications (email marketing campaigns and podcasts)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Pay-Per-Click)
- Social Media campaigns
- Cause marketing campaigns
- Special event planning including press conferences, grand openings, trade shows, and product launches
- Contest creation, implementation and oversight
- Awards creation, implementation and oversight
PUBLIC RELATIONS (PR)
From powerful brand-centric public relations campaigns to crisis communications, we are the experts. Out of our headquarters in the Baltimore, Maryland (MD) and Washington, DC area, we take great pride in creating the type of national results that prompted the editor of PR News to write, "Warschawski's achievements exemplify the national ideal of excellence in media relations."
Public relations services Warschawski offers include:
- Strategic planning to maximize media coverage for positive business activities and minimize media coverage for negative activities
- Creation of strategic marketing and PR plans aimed at achieving business results
- Generating news and obtaining media coverage that will influence your target audience to take action
- Generating news and obtaining media coverage that will increase name recognition, credibility, and visibility
- Crisis communications counseling, preparation, and implementation
- Investor relations, IPO, mergers and acquisitions counseling, preparation, and implementation
- Media training of company officials for interviews and events
- Writing and editing materials including press releases, web copy, company brochures, annual reports, speeches, biographies and fact sheets
- Developing key messages for target audiences
- Placing products or obtaining product reveiws in media outlets
- Writing and placing op-ed pieces and bylined articles
CRISIS COMMUNICATIONS
Warschawski has strong experience and expertise in the crisis communications field. We've earned an outstanding reputation for creating the best possible results in situations that are exceedingly delicate and have tremendous potential to damage our clients. We have handled all shapes and sizes of crisis situations for clients ranging from Fortune 100 publicly-traded companies to small non-profits to individual clients.
Sample highlights of crisis work we've conducted include:
- Product malfunction cases with potential for massive product recall or product boycotting
- Wrongful death scenarios and the possibility of legal action
- Numerous and varied CEO / senior management crises ranging from CEO termination and CEO integrity issues, to SEC and governmental compliance issues
- Major staff layoffs, restructuring, plant closings, outsourcing of jobs outside the U.S.
- Personal reputation issues
- Illegal or perceptually illegal actions by individuals or leadership within an organization
- IPO preparation and quiet period compliance issues, M&A prep and integration work
- Questionable and / or illegal SEC compliance issues
Crisis communications services Warschawski offers include:
- Top-level senior counsel on how to strategically resolve the scenario to best effect
- All levels of media relations surrounding crisis communications
- Internal organizational / staff communications and core constituency communications
- Media training of spokespeople
- Speech writing for CEO announcements, op-ed writing, and letter writing
- Monitoring media and core constituency activities to gauge when to take or not take action
- Preparation of crisis communications plans and manuals
CREATIVE DESIGN
From our advertising agency headquarters in the Baltimore, MD / Washington DC area, we win a ton of national awards for our digital and print design work. Sure our work is beautiful, creative and eye-catching. But that's only a part of the story. The main reason is because we do not believe in design for design's sake. Great creative design -- for a website, print collateral piece, html email or social media campaign -- has to support great marketing communications strategies. Not be the strategy.
View samples of our print and digital work in our portfolio.
Creative design services Warschawski offers include:
- Identity development
- Logo design for all mediums including letterhead, business cards and signage
- Generation of all collateral materials including company brochures
- Web design (website development)
- Html e-mail design
- Search Engine Optimization (SEO)
- Social Media
- Print and online advertising
- Direct mail design
- Custom illustration and photography
- Video production for broadcast and internet-based campaigns
- In-store display design and point-of-purchase merchandising
- Corporate gift development including apparel and promotional items
If you're looking for a top-notch interactive agency, website design firm or web development agency in the Baltimore and Washington DC area or the Boston, MA area, our company can handle all of your web design and digital design and programming needs.
ADVERTISING
Advertising still can be very powerful. And often it is the right tool for the job. However, you need a partner who knows how to wield it and when to wield it. From our Baltimore, Maryland and Washington DC location we have conducted advertising campaigns all across the globe that produced tremendous results.
Advertising agency services Warschawski offers include:
- Market research - competitive, positioning, market opportunity research
- Target audience research - influencer, demographic, psychographic, perception, usage, preference research
- Creative concept ideation
- Copywriting
- Design, layout, artwork (graphic design)
- Digital and web design (website design)
- Coding and programming
- Media and list buying
- Tracking research to gauge effectiveness
NEWS
Our marketing communications (marcom) firm is consistently issuing interesting news for public relations, marketing, advertising, branding, interactive, digital design, creative design, sports marketing and sports PR fields. Check out our latest press releases.
KUDOS
Our boutique public relations agency and marketing firm has received numerous awards and recognitions. Below are some highlights of our accolades.
- Named Small Agency of the Year for the U.S. in 2006, 2007 and 2008 (Holmes Report and PR News)
- Named Boutique Agency of the Year for the U.S. in 2002 (Holmes Report)
- Won more than 200 awards for our public relations, marketing, advertising, and creative design work in past 9 years (awards won include: Silver Anvil, Sabre, PR Week, Communicator, MarCom, Bulldog, PR News, PRSA, Mercury)
- For the past seven years, named one of the Top 20 U.S. Agencies To Work For (Holmes Report)
RAVE REVIEWS
Whether we conducted PR, marketing, advertising, creative design, digital and web design (graphic design), branding or sports marketing work, we have been fortunate to receive wonderful reviews and feedback from our clients for our work. We invite you to check out the Rave Reviews we've received.
CAREERS
If you are a PR, marketing, advertising, branding, interactive or creative design professional who wants to work with some of the world's leading brands, please send your resume and salary requirements to shana.harris@warschawski.com.
Visit our Careers section to find a listing of open positions in our Baltimore, MD office. We are always on the lookout for great public relations, marketing, advertising, branding and creative / graphic design talent.
As our firm's website design, web development, programming, and digital/interactive design skills are growingly in demand, we welcome you to contact our agency if you have outstanding digital and interactive design skills, are fantastic at website design, web development and programming.
INTERNSHIPS
Our internship is not like other marketing communications (marcom) internships. In fact, we don't even use the term "internship" or "interns" because it doesn't accurately depict the position. If you can work out of our Baltimore, Maryland and Washington DC headquarter location and you want to gain outstanding experience in the public relations, marketing, advertising, digital design, creative design, branding, and sports marketing fields, please send your resume and cover letter to Sara Huber at sara.huber@warschawski.com
CONTACT
We invite you to visit us at our offices in the Baltimore, Maryland and Washington DC region and our office in the Boston, MA area. We also invite you to call us with any questions you have. No question is too big or too small -- whether you have a more general question about Warschawski or a more specific question about branding, marketing, public relations, advertising, creative design or web design and development.
Warschawski -- Headquarters
1501 Sulgrave Avenue, Suite 350
Baltimore, MD 21209
Tel 410-367-2700
Warschawski -- Boston, MA Office
86 Sanborn Avenue
West Roxbury, MA 02132
Tel 617-553-8020
DIRECTIONS
When visiting our offices in the Baltimore, MD / Washington DC area, we recommend you visit this section and print out directions.
FREE ADVICE
We are happy to help you with any public relations, marketing, advertising, branding, creative design, interactive, digital design, web design or sports marketing questions you may have. All you have to do is fill in the information form in this section and we will respond with an answer promptly.