This is not your father's advertising.  It's changed dramatically.

Advertising still can be very powerful.  And often it is the right tool for the job.  However, you need a partner who knows how to wield it and when to wield it.

We're experts at just that.  We know when to swing the advertising hammer with wicked precision, but we also know when your goal is better accomplished using another tool.

We know how to get the most out of your advertising dollar.  Sometimes it means creating an integrated marketing communications campaign to support it.  Sometimes it's getting the mix just right between your online and print ad placements.  And sometimes it's meticulous targeting of your strategic influencers in only one or two key outlets.

Whichever it is, we know how to make your target audience sit up and take notice.  We know how to move them to action.  Or how to help them see an issue another way.

We like to do the research up-front to ensure we're creating the best possible campaign to get the results you want.  But we also love doing the back-end research to ensure that the campaign we created is generating the results you need.

Whether it's click-throughs, open rates, sales figures, conversion rates, or perception change -- we can get pretty geeky around here when it comes to tracking and measuring campaign results.

Advertising services Warschawski offers include:
• Market research -- market opportunity/threats research, competitive research, strategic positioning, brand perception research, consumer insights, key audience analysis and prioritization
• Target audience research -- influencer, demographic, psychographic, perception, usage, preference research
• Creative concept ideation
• Copywriting
• Design, layout, artwork
• Coding and programming
• Media and list buying
• Tracking research to gauge effectiveness