The most critical element in creating successful communications strategies is having clarity of your brand.  It is the foundation.  Without clarity of brand, it is difficult to create powerful marcom strategies that move your target audience to action in relevant, distinctive, consistent, and repeatable ways.

Based on our deep experience and expertise in the brand-building arena, Warschawski created a proprietary strategic approach, BrandMaPR (pronounced brand-mapper), to ensure that all communications initiatives clearly and consistently reinforce a company's brand.  This brand-centric and business goal-oriented model helps companies increase marketshare and mindshare with the direct goal of positively impacting a company's bottom line.

The etymology of the word BrandMaPR stems from what Warschawski views as the ideal marketing communications model -- clarity of an organization's brand (Brand) leads to the creation of powerful brand-centric marketing programs (Ma) that by their very nature must have strong PR opportunities built into them (PR).

Too many agencies approach marketing or public relations tasks from a silo mentality with little understanding of how their work should affect the overall brand and the company's business goals.  Often, the end result is that slick PR or marketing programs are created that have little relevance or impact in reinforcing the brand.

In fact, this approach of style over substance often can be detrimental to growing the brand and its resonance among its target audience.  Warschawski takes a very different view and strategic approach.

Through BrandMaPR, Warschawski works with clients to first clarify their brand -- the fundamental emotional experience a company wants its target audience to have with its product or service at every touch point.  Once the brand is clarified, Warschawski develops marketing programs that consistently reinforce and strengthen its brand position among its target audience.

These brand-centric marketing programs must have strong public relations campaigns built into them so that they are a natural extension and complement to the marketing program.  The PR opportunities must also be focused on the core target audience and further serve to reinforce the brand -- giving it power and strength to stand out in the marketplace.

When done correctly, this is a model that can be repeated over and over to create a "surround sound" experience that consistently grows and strengthens the brand's resonance among its core target audience.