ROVION INC. SELECTS WARSCHAWSKI AS AGENCY OF RECORD
BALTIMORE, September 7, 2006 - Warschawski, a full-service public relations, marketing and branding firm, announced today that it has been retained by Rovion Inc. as its agency of record. Headquartered in Owings Mills, Maryland, Rovion is the leader in creating technologies that humanize the delivery of content to online audiences. Rovion's clients and partners include some of the world's leading brands, such as America Online, Arts and Entertainment Television, Comcast, HBO, NBA, Discovery Store, TV Guide, and ABC. Terms of the agreement were not disclosed.
"Rovion is a true innovator in creating technologies that enable a personal connection in the online world, and Warschawski's branding expertise provides us with the opportunity to build a much larger platform for our offering," commented Len Ostroff, chief executive officer of Rovion. "We're confident that a clearly and effectively communicated brand will create an emotional appeal for our core audiences, establishing Rovion as a leader in this rapidly expanding marketplace and resulting in real bottom-line impact."
Rovion helps leading brands create an emotional connection with their online audiences to positively impact response rates, retention, and revenues. The company's InPerson(tm) platform allows people to deliver messages to online audiences outside of the four walls of traditional video players. InPerson spokespeople appear seamlessly on top of all other web site content to bring messages closer to an audience. Warschawski is responsible for handling all public relations activities including strategic planning, branding, marketing communications and media relations.
"Warschawski is thrilled to work with Rovion to build its leadership position through business results-driven public relations, marketing and branding campaigns," said Amy Christopher, senior vice president for Warschawski. "The online advertising industry is growing at a rate of 20 to 30 percent per year. Given the competitive landscape, Warschawski's expertise in branding will provide Rovion with the foundation to build a sustainable leadership position."
ABOUT WARSCHAWSKI
Warschawski is dedicated to providing clients with the highest quality of public relations, marketing and branding service. The company has won more than 150 industry awards for its work over the last eight years alone. This year, Warschawski was named "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For five consecutive years, Warschawski also has been ranked as one of the top 15 "Best Agencies to Work For" in the country. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.
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