WARSCHAWSKI EXPANDS IN-HOUSE CAPABILITIES WITH EVENT-PLANNING DIVISION
-- Susan Goodell Joins Agency as Director to Lead New Division --
BALTIMORE, February 15, 2007 - Warschawski, a full-service public relations, marketing and branding firm, announced today the expansion of its in-house capabilities with the hiring of Susan Goodell to lead up the agency's event-planning division. The new division will enhance Warschawski's in-house offerings to provide its clients with comprehensive event-planning services including event conceptualization, logistics planning, program facilitation, vendor negotiations and on-site event management - all under one roof.
The former owner/director of an event-planning firm, Susan brings ten years of marketing communications and event planning experience to Warschawski. In addition to leading the event-planning division, Susan is responsible for strategic planning and account management for several of Warschawski's clients. She will also play a key role in new business development for the agency.
"We are thrilled to expand our in-house capabilities and to offer event-planning services as part of our integrated communications approach that achieves bottom-line results for our clients, commented Amy Christopher, president of Warschawski. "Susan's expertise in successfully creating and executing events for a wide variety of clients to support larger branding campaigns makes her a perfect fit for the agency."
Prior to joining Warschawski, Susan was a senior account manager at Profiles, Inc., where she provided media relations and event planning services to a range of clients in healthcare, education, and the arts. Throughout her career, Susan has worked with a variety of high-profile clients including Johns Hopkins, the 2004 Presidential Inaugural celebrations, the National Campaign to Prevent Teen Pregnancy Tenth Anniversary Gala honoring Senator Hillary Clinton, The Walters Art Museum, and the Maryland Science Center, among others.
Susan is a graduate of The College of William and Mary in Williamsburg, VA, where she received a Bachelor of Arts degree in English.
ABOUT WARSCHAWSKI
Warschawski is dedicated to providing clients with the highest quality of public relations, marketing and branding service. The company has won more than 150 industry awards for its work over the last eight years alone. This year, Warschawski was named "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For five consecutive years, Warschawski also has been ranked as one of the top 15 "Best Agencies to Work For" in the country. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.
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