WARSCHAWSKI CEO, DAVID WARSCHAWSKI, CO-AUTHORS NEWLY RELEASED MARCOMM BOOK

-- Warschawski Among Leading Marketing Communications Firms Included in Authoritative Book on Brand-Focused Public Relations Strategies --

BALTIMORE, April 7, 2008 ­ Warschawski, a full-service public relations, marketing and branding agency, announced today that its founder and CEO, David Warschawski, is a contributing author to the newly released book, Inside the Minds: Building Customer Relationships through Public Relations, published by Aspatore Books. The book provides a comprehensive overview of strategies used to create powerful brands and meet the demands of customers, employees and vendors. It retails for $65.00 and is available through many online retailers, including Amazon.com, BN.com and Borders.com.

David was selected to author the second chapter of the book entitled “Great Branding ­ The Pathway to Great Relationships.” The chapter illustrates how Warschawski’s proprietary approach to branding, marketing and public relations, BrandMaPR_sm (brand-map-er), can serve as a model for companies to create a differentiated and continuously resonant brand position in the marketplace. David is among other CEOs and presidents from some of the nation’s leading marketing communications firms, including Arnold Worldwide, Makovsky + Company, and RLM Public Relations, who authored other chapters of the book.

“I am thrilled to have been selected as a contributing author for this book and to share my expertise on branding, a subject that is core to our philosophy on how to help clients achieve their goals,” commented David Warschawski, CEO and founder of Warschawski. “Taking a brand-centric approach to marketing communications that is focused on delivering real business results is what has led to the success of our agency. We are continuously recognized for the stand-out work we do for some of the world’s leading brands, and I look forward to other opportunities where I can share our unique approach to marketing communications.”

Inside the Minds: Building Customer Relationships through Public Relations is available for purchase through online bookstores nationwide, as well as through the publisher www.aspatore.com. Phone orders can be placed by calling 1-866-ASPATORE.

David founded Warschawski in 1996. Since then, Warschawski has been named U.S. Small Agency of the Year in 2006 and 2007 and has won more than 175 industry awards for its work in the past nine years alone. David has been named to PR Week's prestigious "40 Under 40" list and PR News' influential "15 to Watch" list. He has provided expert commentary for media outlets including CNBC and NPR and has worked with many of the world’s top brands including Adidas, Black & Decker, DEWALT, UPS, GORE-TEX, Microsoft, and Under Armour.

ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of public relations, marketing and branding service. The company has won more than 175 industry awards for its work over the last eight years alone. For the past two years, Warschawski was named the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For six consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the country. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.

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