REMARRIAGE LLC SELECTS WARSCHAWSKI AS
NATIONAL AGENCY OF RECORD
BALTIMORE, April 21, 2008 Warschawski, a full-service public relations, marketing and branding firm, announced today that it has been retained by Remarriage LLC, publisher of reMarriage™ magazine, as its national public relations and marketing agency of record. Terms of the agreement were not disclosed. Warschawski will handle all aspects of the magazine launch and all ongoing marketing and public relations activities for reMarriage™ and Remarriage LLC.
Results of a recent survey conducted by Remarriage LLC reveal that 34 percent of Americans, or approximately 103 million people, report being in a remarriage relationship. reMarriage™, a quarterly magazine with initial circulation in the mid-Atlantic region and plans to grow nationally, is the first and only magazine for this growing remarriage community. The magazine will feature advice and practical solutions for “remarrieds” and blended families, including information on relationship issues, family/child-rearing, financial planning, legal matters and wedding planning and etiquette.
“We are excited to partner with such a proven leader in marketing communications to introduce and grow the Remarriage brand,” commented Paula Bisacre, founder and CEO of Remarriage LLC and publisher of reMarriage™ magazine. “I am confident that Warschawski’s strategic and creative approach will help spread the message of hope we offer to the remarriage community and convey to prospective advertisers the benefits of reaching this growing demographic.”
The first issue of reMarriage™, “The Home Issue,” addresses home-related topics for remarried couples from choosing a home, to making a smooth neighborhood transition, to mortgage options and blending decorating styles. It is available in select locations throughout the mid-Atlantic and by subscription at remarriagemagazine.com.
“Warschawski is thrilled to partner with Remarriage LLC to launch a first-of-its-kind publication and to build awareness of this sociological trend,” commented Shana Harris, vice president of Warschawski. “Warschawski has a proven track record of creating innovative, brand-centric marketing communications campaigns that help entrepreneurs achieve their business goals. We look forward to working with Remarriage LLC and helping establish a new category in the publishing world that will fill a gap for millions of Americans in the remarriage community.”
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of public relations, marketing and branding service. The company has won more than 175 industry awards for its work over the last nine years alone. In 2006 and 2007, Warschawski was named the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For six consecutive years, Warschawski also has been named as one of the top 20 "Best Agencies to Work For" in the country. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.
ABOUT reMarriage™ (www.remarriagemagazine.com) reMarriage™ is a first-of-its-kind quarterly publication, offering practical solutions for the growing remarriage community. Publisher Paula Bisacre founded the publication and her company, Remarriage LLC, in order to promote successful marriages and foster positive relationships among family members on their remarriage journey. A former intelligence analyst for the Department of Defense, Ms. Bisacre is herself remarried with five children. reMarriage™ premiered in April 2008 and has a circulation of 13,000, primarily in the mid-Atlantic region. Subscriptions and more information are available at remarriagemagazine.com.
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