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WARSCHAWSKI TAPPED BY GORE-TEX® BRAND AND NEW BALANCE ATHLETIC SHOE, INC. TO LAUNCH THE 1520 MULTI-SPORT SHOE

-- Integrated Marketing Project Features Co-Branded Website and Promotions at Seven Retailers Nationwide --

BALTIMORE, March 23, 2009 -- Warschawski, a full service public relations, marketing and advertising agency, announced today it has been tapped by W.L. Gore & Associates (maker of the GORE-TEX® brand) and New Balance Athletic Shoe, Inc. to execute a cooperative national marketing program to build excitement for and drive sales of the New Balance 1520 multi-sport shoe with GORE-TEX® fabric technology. For the launch of the shoe, Warschawski will execute a multi-faceted retail campaign titled, "One Shoe... Unlimited Adventures," which will include several creative design elements focused on promoting the brands' partnership, the features and benefits of the new shoe and participation in contests and in-store events.

Through its ongoing relationship with the GORE-TEX® brand, Warschawski will provide marketing communications and branding support for the launch of the New Balance 1520 shoe with GORE-TEX® fabric technology. Warschawski will create and execute contest elements for consumers and retails sales associates at seven retailers with 12 doors combined. Additionally, Warschawski is responsible for developing national print and online advertisements, a co-branded website (http://www.newbalancegore-tex.com ), and point of purchase (POP) materials.

"We are thrilled to work with two well-respected brands and industry leaders - the GORE-TEX® brand and New Balance - to launch their latest footwear style to a national audience," commented David Warschawski, CEO of Warschawski. "For every campaign we execute, our goal is to develop strategic brand-centric marketing communications plans that directly map back to our clients' business goals. This project will focus on raising awareness and visibility for the New Balance 1520 shoe with GORE-TEX® lining and translating that awareness into action for consumers - impacting the bottom line for New Balance and the GORE-TEX® brand."

ABOUT WARSCHAWSKI
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising and creative design services. The company has won more than 200 awards for its work over the last nine years alone. For the past three years, Warschawski was ranked the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For seven consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the U.S. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.

ABOUT W. L. GORE & ASSOCIATES, INC.
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Del., posts annual sales of more than $2 billion, and employs more than 8,500 associates in nearly 50 facilities throughout the world. http://www.gore-tex.com.

ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2007 reported worldwide sales of $1.63 billion. For more information please visit http://www.newbalance.com.