BUSTER SPORTS SELECTS WARSCHAWSKI
-- Agency to Lead Branding Efforts and Develop Integrated Communications Campaigns for National Sports Website --
BALTIMORE, September 15, 2009 – Warschawski, a full service branding, public relations, marketing and advertising agency, announced today it has been hired by Raleigh, North Carolina-based Buster Sports, the leading fan website for college football and basketball. Warschawski will build a strategic brand position for the company while developing and executing brand-centric communications campaigns to reach college football and basketball fans nationwide. Terms of the agreement were not disclosed.
"Buster Sports creates an online tailgate-like community where college football and basketball super fans can share their opinions and school pride while interacting with coaches, experts and other fans," said Howard Sadel, vice president of marketing and sales for Buster Sports Communications, Inc. "We selected Warschawski as our partner to help build national exposure of our brand because they have the expertise and experience in creating and executing successful brand-centric communications programs for leading companies within the sports industry. We’re confident that Warschawski will help us leverage our coaching talent and unique level of interactivity to attract informed and passionate college sports fans to our site."
Buster Sports, founded in 2008 by Buster Sports Communications Inc., is an interactive site (www.bustersports.com) for fans of football and basketball teams in the six NCAA conferences that are included in the BCS. The site offers free and subscription expert coverage from well-known veteran NCAA coaches, bloggers and staff writers through reports and editorials as well as audio and video programming. Fans are able to interact with experts and with one another on the site through user generated content, chat applications and more. Football coaches contributing to Buster Sports exclusively include: Tommy Bowden, Tommy Tuberville, Jim Donnan, Terry Donahue, Mike Gottfried, Dennis Franchione and Glen Mason.
"Warschawski is thrilled to work with Buster Sports, a company that is providing college sports fans a unique opportunity to show off their own sports knowledge and interact with the experts," commented David Warschawski, CEO of Warschawski. "Our experience in developing results-driven marketing communications strategies for some of the world’s top sports brands has positioned us as an expert in the industry. We look forward to using our expertise to help Buster Sports achieve its business goals."
About Warschawski
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising and creative design services. The company has won more than 200 awards for its work over the last 10 years alone. For the past three years, Warschawski was ranked the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For eight consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the U.S. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.
About Buster Sports www.bustersports.com
Bustersports.com is the ultimate participation site for BCS/NCAA football and basketball fans. BusterSports.com provides exclusive expert coverage of fan’s teams and conferences through audio and video podcasts, reports and editorials. The site also features fan-generated content in the form of entertaining and rivalry-induced videos, rants, messages and more. BusterSports.com was founded in 2008 by Buster Sports Communications Inc. in Raleigh, North Carolina.