WARSCHAWSKI TO LAUNCH WILDLY POPULAR BRITISH TREETOP ADVENTURE IN THE U.S.
-- Agency Selected as U.S. Agency of Record for Go Ape! --
BALTIMORE, March 9, 2010 -- Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it has been retained as the U.S. agency of record by Go Ape, a wildly popular treetop adventure company. As Go Ape's agency of record, Warschawski will create integrated marketing communications campaigns to launch the new eco-experience in the U.S. and build awareness and excitement among its core target audiences. The terms of the agreement were not disclosed.
Since its launch in the UK eight years ago, nearly 2 million people have monkeyed around in the trees of Go Ape courses. Last year alone, one percent of the entire population in the UK tapped into their adventurous spirit and went swinging through the trees at one of the 26 Go Ape courses throughout the country. Approximately eighty percent of all new Go Ape visitors come as a result of personal referrals from someone who has experienced a Go Ape course, underscoring the fact that the Go Ape experience leaves a lasting impression on its tribe.
Go Ape is a highly interactive treetop adventure where participants are equipped with harnesses, pulleys and carabineers and receive a 30-minute training session before they are turned loose into the forest canopy. Spanning a length of more than seven football fields and with obstacles 40 feet above the ground, the course features a series of ziplines, Tarzan swings, rope ladders, bridges, swings, and trapezes. In May 2010, Go Ape will open its first U.S. course in the Baltimore-Washington area among the treetops of Rock Creek Regional Park, located in Rockville, MD.
Catering to all skill levels, Go Ape is ideal for friend and family outings, corporate team building, birthday parties, date nights, bachelor/bachelorette parties, scout events, and church groups –anyone who is looking for a fun and exciting activity that gets them into nature.
“We are very excited to bring the Go Ape concept to the U.S. and continue to build on the success already achieved in the UK,” commented Dan D’Agostino, managing director of Go Ape USA. “We are looking forward to tapping Warschawski’s expertise in building powerful brands to generate awareness for the Go Ape brand on a national level and encourage people to live life adventurously.”
“Warschawski and Go Ape are a perfect match, and we are delighted to bring this exciting brand to the U.S. consumer,” commented David Warschawski, CEO of Warschawski. “Warschawski is a fun-loving, adventurous team who loves a good challenge and creating thrilling results. Go Ape personifies these ideals and enables people to challenge themselves and bring out their best all while having a great time. We can't wait to draw on our experience in launching leading brands to help Go Ape gain a strong foothold in the U.S. market."
ABOUT WARSCHAWSKI
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. The company has won more than 200 awards for its work over the last 10 years alone. For three years in a row, Warschawski has been ranked the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For eight consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the U.S. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.