WARSCHAWSKI SELECTED AS PANELIST FOR PR NEWSWIRE WEBINAR ON MAY 18
-- Warschawski Shares Expert Advice on Brand Building and the Importance of Creating Integrated Marketing Communications --
BALTIMORE, May 21, 2010 -- David Warschawski, CEO and founder of Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, recently presented on the topic of brand building and brand equity to more than 200 participations during PR Newswire’s webinar series titled, “Brand Building in a Crowded Marketplace: Laying the Foundation through Public Relations,” which occurred on May 18.
David’s presentation featured discussion on the importance of having brand clarity and creating integrated marketing communications campaigns that provide a natural public relations element. Additionally, David provided examples of successful, brand-centric communications campaigns and shared his expertise on the following topics:
• Strategies for building and measuring brand equity
• Managing brand identity and insuring long-term, profitable success
• Handling crisis within the brand without risking customer loyalty
“I'm delighted to have been selected as a panelist for this PR Newswire webinar and happy to share my experience in helping companies stand-out and achieve their business goals in a crowded marketplace,” commented David Warschawski, CEO of Warschawski. “We focus on helping clients create strategic brand-building communications campaigns that help reinforce and grow their brand – I’m excited to have shared this knowledge with the attendees of PR Newswire’s webinar.”
ABOUT WARSCHAWSKI
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. The company has won more than 200 awards for its work over the last 10 years alone. For three years in a row, Warschawski has been ranked the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For eight consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the U.S. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.