WARSCHAWSKI NOW OFFERS MOBILE WEBSITE DEVELOPMENT AS PART OF IN-HOUSE CREATIVE DESIGN AREAS OF EXPERTISE
-- Begins by Launching New Mobile Version of Warschawski's Website Optimized for Smartphones --
BALTIMORE, May 25, 2010 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it is expanding its in-house creative design services to offer expertise in design, development and coding of mobile websites optimized for smartphones. To demonstrate its capabilities, Warschawski launched a new mobile version of its website (www.warschawski.com), which is specifically formatted and optimized for the most up-to-date smartphones, including iPhone, Android and BlackBerry. According to RBC Capital Markets’ analysts, smartphone sales are expected to surpass worldwide PC sales by the end of 2011. Statistics also show that customers are accessing websites via smartphones at a fast growing rate.
Warschawski developed a proprietary and customizable Content Management System (CMS) platform on which the agency frequently builds client websites. The Warschawski CMS (wCMS) makes it incredibly easy for clients to access, manage and update their own websites, if they wish to do so, once the site has been built and delivered. The wCMS is built to ensure best practices for Search Engine Optimization (SEO) both from the outset and when clients make their own updates in the months and years after the site is launched. The wCMS saves clients significant money since they don't need an agency to make changes or updates to a site to keep it fresh.
The wCMS now has been updated as an optimized mobile development platform as well that enables clients to make updates to their regular website and their mobile site simultaneously through one centralized portal. This saves clients time and money and creates efficiencies that best ensure that changes and updated content in both locations match.
Warschawski's new mobile website features click-to-call, which is an automatic prompt to dial a number, and location-based directions, which automatically brings up a map with directions to Warschawski's office from wherever the mobile user is located. Other fun new features include a Flickr gallery for viewing samples of Warschawski's creative work and images of Warschawski's team and offices. Of course, the site also includes information about Warschawski's marketing communications services, its award winning company culture, team bios, company news, clients served, and contact information.
“As a full service marketing communications agency, Warschawski is always looking for ways to ensure that all the services clients need to create outstanding business results are right here under one roof, eliminating the need for clients to work with multiple agencies," commented David Warschawski, CEO of Warschawski. "We are delighted that Warschawski's proven ability for creating award winning websites is now complimented by our ability to design, develop and code mobile websites that create the optimal brand experience for hand-held devices."
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. The company has won more than 200 awards for its work over the last 10 years alone. For three years in a row, Warschawski has been ranked the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For eight consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the U.S. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.
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