-- Agency to Develop and Execute Brand-Building Communications Programs for WorldStrides and PET E.R. --
BALTIMORE, July 7, 2010 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today the addition of two new accounts. Educational travel company, WorldStrides, will utilize Warschawski’s strategic branding expertise to strengthen its market share within its industry. For the veterinary hospital, PET E.R., Warschawski will design a new website and collateral materials and develop an integrated marketing communications program to build awareness among the hospital’s core target audiences. Terms of the agreements were not disclosed.
WorldStrides, based in Charlottesville, VA, designs interactive programs that enhance classroom instruction through a blending of curriculum and fun. Since its launch in 1967, WorldStrides has become the nation’s largest educational travel organization, providing domestic and international educational experiences to more than four million students. Each year, WorldStrides offers 250,000 students an array of programs ranging from history and science to music and the performing arts, designed to stimulate higher order thinking by asking students to comprehend, apply, analyze, synthesize and evaluate new information and ideas. WorldStrides also owns and operates the following student travel brands – Accent, TravelMBA, Bowl Games of America, Christian Discoveries, The Field Studies Center of New York and Heritage Festivals.
PET E.R., based in Towson, MD, is the only veterinary facility in the Maryland area that can handle the most severe emergency and critical care cases – with a host of specialists all under one roof. PET E.R. is always fully staffed with a team of highly-skilled doctors and technicians that are available to patients 24 hours a day/365 days a year. Formerly known as The Animal Emergency Center, the facility originally opened in 1986 by a group of renowned veterinarians in the Maryland area to provide after-hour and weekend care to veterinary patients. In 2003, PET E.R. opened its state-of-the-art facility on Luskin’s Hill to expand its services and to better serve the veterinary and pet-owning community in Maryland.
"We are thrilled to work with WorldStrides and PET E.R. – two leading companies within their respective industries – to help them build their brands among their target audiences,” commented David Warschawski, CEO of Warschawski. “By utilizing our brand-centric and integrated approach to marketing communications and creative design, we look forward to developing powerful marketing campaigns to help WorldStrides and PET E.R. achieve their business goals.”
ABOUT WARSCHAWSKI
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. The company has won more than 200 awards for its work over the last 10 years alone. For three years in a row, Warschawski has been ranked the "Small Agency of the Year" for the U.S. Previously, the company was ranked as the number one boutique agency in the country. For nine consecutive years, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the U.S. Warschawski clients include Fortune 500 and Inc. 500 companies. The company was founded in 1996 and is headquartered in Baltimore, MD.