Warschawski believes that marketing programs need to reinforce an institution's brand and help it achieve its business goals. Therefore, we work closely with our clients to understand the goals they are trying to achieve. Then we create strategic marketing programs that will reinforce the brand and help move the business needle.
We build solid public relations opportunities into our marketing programs that will help further the success of the specific marketing program as well as the overall brand we are helping to build. The reason we have such a strong track record for doing this is that we understand how to create innovative marketing programs that capture the attention of your core audience, while also capturing the attention of the media and other influencers who can help grow your brand.
This means we are always working with our clients to help them choose and build the marketing strategy that will achieve their business goals as quickly and effectively as possible - whether we're helping them create a viral national contest, a new product launch, or a grassroots marketing campaign.
Marketing services include:
- Viral and grass roots marketing programming
- Electronic and viral internet communications (email marketing campaigns and podcasts)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Pay-Per-Click)
- Cause marketing campaigns
- Special event planning including press conferences, grand openings, trade shows, and product launches
