Nothing can build a company's credibility and boost name recognition more effectively than a well-executed media relations program. Warschawski's experience and expertise in this area are exemplary.
We take great pride in creating the type of results that prompted the editor of PR News to write, "Warschawski's achievements... exemplify the national ideal of excellence in media relations." Our ability to mesh proven PR tactics with outside-the-box thinking and innovative approaches has enabled Warschawski to produce consistently better results than our competitors.
At Warschawski, we continuously establish and maintain strong working relationships with key editors, writers, producers, and reporters in the media world. Not only do we know them, but we know what makes them tick and how to work with them to get the results that our clients want.
In order to maximize story potential and media coverage opportunities, we develop a strategically planned "media attack" that demonstrates how our client is best, better, or different from its industry peers. In effect, we create the news value needed to secure media coverage.
Media relations services include:
- Strategic planning to maximize the influence of positive business activities and minimize the unwanted effects of negative activities
- Creation of strategic marketing and PR plans aimed at achieving business results
- Generating news and obtaining media coverage that will increase name recognition, credibility, and visibility
- Crisis communications counseling, preparation, and implementation
- Investor relations, IPO, mergers, and acquisitions
- Media training of company officials for interviews and events
- Writing and editing materials including press releases, web copy, company brochures, annual reports, speeches, biographies and fact sheets
- Developing key messages for target audiences
- Writing and placing op-ed pieces and bylined articles
