Q&A with Rachel Henderson: VR/AR Storytelling

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Rachel is an award-winning senior communications professional with more than 12 years of marketing, PR and digital experience.

In her role, Rachel provides strategic guidance on agency client accounts, oversees the execution of integrated marketing communication campaigns and ensures all clients receive the highest quality of service and care. Rachel is a thought leader in the growing Virtual Reality (VR) space and brings this expertise to the agency and our clients. As a member of our senior leadership team, Rachel plays an active role in the agency’s strategic direction and new business development.

Prior to joining Warschawski, Rachel was Vice President of Corporate and Public Affairs for Ogilvy Public Relations in Washington, D.C. Most recently, Rachel served as Communications Manager for the United Nations Foundation’s Nothing But Nets campaign, the world’s largest grassroots effort to fight malaria. Rachel has strong expertise in VR programs, creating several award-wining campaigns and speaking at national industry conferences about the power of virtual reality platform; most recently at the VRX Conference & Expo in San Francisco.

Rachel has won more than a dozen communications and film industry awards, including several for her work launching the VR film, “Under the Net,” for Nothing But Nets; for her role on the LIVESTRONG Global Cancer Campaign; and for her role on the Huggies® Every Little Bottom program. Throughout her career, she has managed strategic media relations for celebrity and athlete ambassadors, as well as corporate and nonprofit partners and clients.

Rachel holds a dual B.A. from Hobart and William Smith Colleges in Media and Society and Spanish and Hispanic Studies. She is an active member of PRSA, Washington Women in Public Relations, The Communications Network, and Women in Sports and Events. When not in the office, Rachel enjoys country line dancing and training for half-marathons.