BALTIMORE – January 29, 2013 – David Warschawski, CEO and founder of Warschawski, a full service public relations, marketing, branding, advertising and interactive agency, was selected to present at the National Sports Forum (NSF). He will lead a session on the Biggest Marketing Myths in 2013 and explain how to create strong ROI in the sports industry through a brand-centric approach.
The NSF (http://www.sports-forum.com) is the largest annual cross-gathering of top team sports marketing, sales, promotion and event entertainment executives in North America. The conference takes place in Orlando, Florida, from January 27-29, 2013 where over 850 people are in attendance.
Other speakers at the conference include SVP of the Orlando Magic, Pat Williams; president of Daytona International Speedway, Joie Chitwood III; CMO of StubHub, Ray Elias; SVP of Sales and Marketing for the Oklahoma City Thunder, Brian Byrnes; president and CEO of MiLB, Pat O’Conner; VP of Ticket Sales & Services of the Texas Rangers Baseball Club, Paige Farragut and VP of Chicago Cubs Baseball Club, Colin Faulkner.
David will host an interactive session debunking prevalent marketing myths today, such as the myth that solely having great external advertising and marketing programs will lead to business success. He will share how one of the keys to achieving business goals includes having a clearly articulated brand and empowering a business’ most important asset – its internal team. David will discuss the importance of having clarity of brand and how brand plays a key role in gaining market share and overall success of an organization – especially connecting with sports fans.
“I am thrilled to be selected to lead this session at the National Sports Forum and speak about my two passions – sports and marketing communications,” commented David Warschawski, CEO of Warschawski. “As an agency, we have a proven track record of helping clients clarify their brand DNA and creating brand centric marketing programs that help achieve their business goals. I look forward to sharing these marketing best practices and how to leverage smart marcom strategies to create outstanding business results in the sports world.”
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.