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In today’s fast-paced business world, marketers, entrepreneurs and business owners are searching for the best way to measure the effectiveness of their marketing efforts. Everyone is measuring everything, all the time. However, lost in this sea of data is a fundamental question: are we actually measuring what matters?
Sam Ruchlewicz, Warschawski's Director of Digital Strategy & Data Analytics, will be leading a workshop at Betamore entitled, "Get To Know Your Customers: Data-Driven Persona Creation"
Sam Ruchlewicz, Director of Digital Strategy & Data Analytics at Warschawski, will be presenting on “Innovative Approaches to PR Measurement”