Yes, we win a lot of awards for our interactive and print design work. Yes, our work is beautiful, creative and eye-catching. But that’s only a part of the story. The main reason our creative work is so successful is because we do not believe in design for design’s sake. Great creative design — for a website, print piece, html email or social media campaign — has to support a great marcom strategy. Not be the strategy.
It must always articulate your brand and resonate with your target audience. Our design must fit into the larger marcom strategies we’re creating, and it must help you achieve your business goals.