DIGITAL MARKETING THAT
Warschawski is living proof that you don’t have to choose between the convenience of a one-stop-shop and the depth of expertise of a digital-only agency. Our in-house team does everything under the digital marketing umbrella – from PPC, Paid Social & Programmatic Display, to Marketing Analytics, Conversion Rate Optimization, Marketing Automation & Email Marketing.
At Warschawski, we’ve developed a decidedly different approach to digital marketing with a singular focus on delivering real, bottom-line business results for your organization and a consistent, intent-driven experience for your users across every digital touchpoint. Based on your goals, we will generate a digital marketing strategy crafted specifically for your business.
We believe that “digital strategy” is an outdated concept – with billions of people online every day, there is just one strategy for a digital world. We take a holistic, integrated view of digital, allowing us to see ahead of the curve, unlock opportunities and leverage digital technologies to deliver superior ROI.
Analytics allows us to make sense of all the data your brand receives each and every day, so we can create personalized experiences, understand customer behaviors and optimize our digital strategy accordingly. This is more than looking around Google Analytics; we use web analytics and event tracking data to create transformative business impact.
Successful search engine optimization requires more than tagging and meta descriptions — that’s why our experts take a comprehensive strategic approach, which combines technical optimization with high-value content curation and authority building to ensure your site is ranked highly in SERPs.
At its core, Pay-Per-Click (PPC) advertising is part art and part science — and our digital marketing agency has the people, tools and technology to ensure that all of your PPC campaigns are generating a measurable impact on your business’ bottom line.
We know first-hand the complexity involved in successfully managing and optimizing Amazon accounts. That’s why we take a data-driven approach supported by a time-tested proprietary process to manage your Amazon advertising.
Today’s customer expects a rich, personalized and immersive digital advertising experience – and that’s exactly what Warschawski delivers through sophisticated campaign structures, customer intent groupings and highly targeted placements.
At Warschawski, we inform creative, engaging e-mail experiences with customer data and scientific processes, ensuring that your message stands out and that your email marketing campaigns are as effective and efficient as possible.
Our in-house team is exceptionally talented, exceedingly bright, and results-driven -- empowered to come up with solutions that achieve our client’s business goals. We know that the combination of a bespoke digital strategy, captivating creative, flawless multi-platform campaign execution and non-stop optimization is a recipe for success.
Our digital marketing services are comprehensive - we have experts on every major platform from Google Ads & Facebook to Twitter, YouTube, Bing, Amazon & LinkedIn. Our expert team understands the nuances inherent in each, along with how to leverage each digital platform to achieve maximum potential.
We have 10+ Google-certified analysts on staff, and as an agency hold the prestigious Google Partner designation. Google Certification should be the standard, which is why every team member who touches a digital account is certified.
As a Certified Google Partner, Warschawski is a member of a select group of organizations that meet Google's most stringent eligibility, training and performance requirements, including proven expertise, spending thresholds, on-going account performance and years of experience in delivering exceptional results for clients through Google Ads campaigns. With our established relationships with leading digital platforms such as Google, Facebook and Bing, we have the experience and expertise to build marketing solutions that enable your business to leap past the competition.
Digital marketing is evolving at a breakneck pace, with new platforms, tools, strategies & tactics being developed on a near-daily basis. Members of our team are instructors for prestigious programs, sought-after speakers at the digital marketing industry’s premier events, and contributors to top industry news & content sites.
For our clients, this means a higher level of expertise, access to cutting-edge strategies/tactics and exceptional results. Our approach to this dynamic industry involves complex strategy and intent-driven campaigns.
Before we ever begin advertising, we work with your team to refine your target audience down through customer insight research and testing – this allows us to maximize the value of every dollar spent across all other campaigns and avoids wasting dollars on non-viable prospects.
This next step in our digital marketing process focuses on generating awareness. The initial set of ads focuses on introducing your company, product or service to your target audience – highlighting key value propositions and asking them to take a reasonable next step, such as visiting the blog, watching a video or registering for a newsletter.
Once the user completes one or more actions in the “Awareness” stage, s/he advances to the “Consideration” stage where we focus on differentiating your company, product or service from your competition and beginning a conversation about why s/he should work with you. This might be a consultation request, informational brochure download or webinar.
Once a prospect has taken a desired action and indicated their interest in your product or solution, we move them into the “conversion” stage where the focus shifts from education to converting the prospect into a customer.
The conversion is only a base hit in today’s world – customers are constantly bombarded with offers from your competition and alternatives to your solution. Fostering loyalty and reducing churn are essential functions digital is uniquely qualified to provide.
We understand that today’s digital user is complex, savvy and non-linear in their behaviors. These users have high expectations for the types of ads they see and demand a consistently excellent digital experience at every touchpoint.
At the outset of every client partnership, our digital marketing team dives deep into the client’s organization, immersing ourselves in the business and asking a lot of questions – all so we can ensure that everything we do is aligned with your bottom-line business goals.