Bringing the Unreal to Life with 3D Design
In 2019, we expect to see a lot more creative campaigns utilizing 3D artwork. Technology has evolved to allow abstract ideas to come to life with photorealistic results that get noticed and captivate viewers. Today, designers and creative professionals are using this medium to enhance their work and… More
Is Your Website Driving Business?
Websites are like cars: we know we need them, but don’t know how to assess if they are working optimally. While many business owners recognize the importance of a website, they often don’t know what constitutes a good, or bad, website. More
National Popcorn Lover’s Day
Are you a popcorn lover? This fun quiz is for you! Find out what flavor of popcorn you are by answering 6 easy questions. More
Super Bowl Ad Top Ten Winners and Losers for 2019
This was the year of question marks for advertisers. Yes, we had the questions of male cheerleaders vs. female cheerleaders, to kneel or not to kneel, and should you make a political statement with your Super Bowl ad or not? More
Five VR Experiences that Impacted the World in 2018
Virtual reality (VR) has many valuable applications and is becoming increasingly popular as a marketing and branding tool. Often referred to as an ‘empathy machine,’ VR films can be an excellent tool for cause marketing campaigns because they have the power to create strong emotional connections… More
6 Tips for Developing Effective Marketing Emails
Email is one of the best ways to communicate with key audiences. It provides the opportunity to incorporate visuals and content to reinforce a brand and drive the reader to take an action. Developing marketing emails can be a hassle if you aren’t aware of the complexities of today’s email environment… More
Designing with Empathy
Empathy and design go hand in hand. As creatives, we should continually think about the user experience and how to create emotional connections with target audiences to create a strong brand experience. More
