Get Emotional: Tips for Effective Visual Storytelling
Storytelling has been a long-treasured tradition for many centuries. Today, there are many different mediums that people use to tell stories. The average person can tell their story through the use of photography and video, and distribute it via the many social media channels available. More
OPINION: Imagining a campaign for America’s monuments
What would a marketing campaign for America’s public lands look like? It’s a timely question, as America’s parks and monuments seem to need awareness now more than ever. More
How to Create A Successful Brand
You’ve been there -- those meetings where everyone is throwing around the word “branding,” yet no one seems to be able to explain what branding is and how to brand a company. Everyone agrees that developing a brand strategy is important, but few people can articulate how to create a successful… More
5 Tips for Effective Crisis Communications
The last month has seen its fair share of public relations gaffes. Whether it was Pepsi pulling an ad perceived to trivialize Black Lives Matter, United Airlines forcibly dragging a passenger off an overbooked flight, and the newly infamous Fyre Fest felt the heat. Fear “feeds the fire” during… More
You’ve Got Mail: Tips for Creating Emails That Get Opened, Read and Clicked
In many cases, a good integrated marketing strategy will include an email campaign. Done properly, emails are an effective way to continually communicate with your customers and prospective customers on an ongoing basis. The challenge is making the content highly relevant to the target audience and retaining… More
Super Bowl Ad Winners and Losers for 2017
This was a Super Bowl filled with lots of firsts both on the sporting side and on the advertising side. Here are 3 highlights followed by Warschawski’s top ten list of Super Bowl Winners and Losers. More
The Importance of Intent-Based Analytics
From the time we’re children, the importance of measuring relevantly and correctly is ingrained in us: exams are graded based on question weights and answer accuracy; sports team selections are made based on athletic ability and schematic fit; orchestra seats are decided by skill and technical proficiency… More
