BALTIMORE – February 20, 2012 – David Warschawski, CEO and founder of Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, made a guest appearance on Public Television’s Direct Connection on Monday, February 6, 2012. David’s discussion with host, Jeff Salkin, focused on Super Bowl advertising strategies. During the interview, David shared his candid opinion on the brands that utilized the spend wisely and others who failed to do so. Also discussed was Warschawski’s proprietary strategy for best determining an ad’s impact – B.E.S.T. (Brand-centric, Emotional connection, Stand out, Target audience).
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past five years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. This past year, Warschawski was named the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 10 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.