BALTIMORE – April 20, 2015 – David Warschawski, CEO and founder of Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, was selected to speak at the 2015 PRSA Maryland Chesapeake Conference taking place on Thursday, June 4 at The John Erickson Conference Center at Charleston in Catonsville, Maryland.
David’s presentation, entitled The Rules of Marketing Have Changed: VUCA is a real threat to your success, focuses on the need for brands to provide transparency as a result of the rise of social media. Using the acronym VUCA (volatile, uncertain, complex and ambiguous) to describe this business environment, David’s interactive presentation will showcase how communications professionals can build and protect their brands while creating long-term success. David will show how VUCA is changing the way businesses define the marketing function and how marketing professionals should re-envision how they strategically think about, plan for, lead and manage their brands.
“VUCA is a real threat to brand success, and transparency has become essential for successful branding,” said David Warschawski, CEO and founder of Warschawski. “This means that communications professionals need to reevaluate how they strategically think about marketing communications. I am very excited to speak at the Chesapeake Conference, and look forward to sharing the tools these professionals need to create long-term brand success.”
For more information on the conference, please visit the 2015 PRSA Maryland Chesapeake Conference webpage.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.