BALTIMORE – June 4, 2013 – David Warschawski, CEO and founder of Warschawski, a full service branding, PR, marketing, advertising and interactive agency, was selected to present at the 2013 Consumer Goods Sales and Marketing Summit in New York, NY. His presentation, entitled Getting Social Media Right, will take place on Wednesday, June 5th from 9:30 a.m. to 10:20 a.m. at the Roosevelt Hotel.
David will share how to effectively incorporate social media into a consumer goods marketing communications strategy. His interactive session will discuss the strategic implications of using social media, with real-life illustrations and case studies. Additionally, attendees will leave the event with an understanding of brand-centric communications initiatives, the importance of brand clarity, and how to create marketing programs that meet specific business goals.
“Too often, I see companies jump into using social media without really understanding how to use it or why it’s important,” commented David Warschawski, CEO and founder of Warschawski. “Social media is a fantastic platform, but it must be used strategically and integrated into the big picture of brand and business goals. If social media is implemented properly, it can be incredibly effective at reaching target audiences and helping clients accomplish their business goals.”
For more information on the event, please visit the Consumer Goods Sales and Marketing Summit website.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.