Super Bowl LVI: Warschawski Releases Annual Ranking of Top 10 Best and Top 10 Worst Super Bowl Ads

BALTIMORE – February 13, 2023 – Warschawski, a fully integrated advertising, digital, PR, branding and marketing communications agency, today released its annual list of the top ten winners and losers in advertising following the Super Bowl. Compiled by CEO David Warschawski, the highly anticipated annual ranking grades the best and worst ads and provides the foundation for David to provide media commentary on related topics, such as the newest trends and messages portrayed, ad effectiveness, and the return on investment (ROI) for Super Bowl ads.

A respected branding and advertising expert, David created a proprietary tool by which to measure the success of each Super Bowl advertisement. For dozens of years, David has been sought out by numerous national and international media outlets ranging from CNBC to PBS and National Public Radio (NPR), to provide expert commentary on Super Bowl ads.

Warschawski employs a proprietary approach in creating the Warschawski Top Ten Winners and Losers List of Super Bowl Advertising – see the full list below. Our W-Best (The Warschawski BEST) Model allows us to measure the success of any advertisement or marketing piece, and it is how Warschawski once again ranked this year’s Super Bowl ads. Ads are scored by the categories below on a scale of 1-10, with a total score of 40 being the highest.

• Brand-centric: Does it clearly reinforce the brand & what makes the brand unique?
• Emotional connection: Does it make an emotional connection with a specific target audience?
• Stand out: Does it stand out from its competitors and is it memorable?
• Target achieved: Does it have a clear target audience & does it achieve a business goal with that target?

Warschawski’s 10 Best Ads of Super Bowl 2023 in order:

1. The Farmer’s Dog: Forever
2. Google: Fixed on Pixel
3. NFL: Run With It / Women’s Flag Football
4. Jesus: He Gets Us / Be Childlike
5. Bud Light: Hold Music
6. RAM Trucks: Premature Electrification
7. General Motors & Netflix: Will Ferrell / EVs on Screen
8. TurboTax: Dancer / Don’t do Your Taxes
9. Doritos: Jack Harlow / Jack’s New Angle
10. Downy Unstopables: Call me Downy McBride

Warschawski’s 10 Worst Ads of Super Bowl 2023 in order:

1. M&M’s: Ma&Ya’s
2. Miller Light and Coors Light: High Stakes Beer Ad
3. Avocados from Mexico: Make it Better
4. Tubi: Rabbit Hole
5. Tillamook: Stack That Cheddar
6. Hellmann’s: Pete Davidson / Who’s In The Fridge
7. Crown Royal: David Grohl / Thank You Canada
8. DraftKings: Kevin Hart
9. Door Dash: We Get Groceries
10. Squarespace: Adam Drive / The Singularity

ABOUT WARSCHAWSKI (www.warschawski.com)

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Development, Social Media and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski has been named the “U.S. Small Agency of the Year” for 3 years in a row and for 10 consecutive years has been ranked one of the top 30 “Best Agencies to Work For.” The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C., Baltimore and Dallas.