BALTIMORE – April 23, 2020 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography, and photography, VR/AR, creative and crisis communications agency, announced today that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will co-present today’s Public Relations Society of America (PRSA) Webinar “Leading PR and Communication Function” as part of the PRSA Executive Communication Online Series.
The webinar is hosted by PRSA, the nation’s leading professional organization serving the communications community. Sam will present alongside Felicia Joy, SVP of Corporate Advisory & Group Head at Edelman.
Sam’s presentation will focus on helping marketing communications professionals understand the different ways in which their marketing communications efforts impact an organization’s bottom-line outcomes – as well as provide actionable strategies for quantifying the impact of those efforts using economic value modeling.
“The problem isn’t that PR and communications lack value or do not contribute to the financial success of an organization – it’s that PR and communications professionals are not adept how to measure and communicate their impact to other stakeholders throughout the organization,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics at Warschawski. “As marketing communications professionals, one of our first priorities must be quantifying the impact we’re having on an organization’s bottom line in financial terms – not marketing-speak.”
In his role as VP, Sam oversees and manages the agency’s digital strategy and analytics initiatives. A thought leader in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, AMEC & The Digital Analytics Association, among others. Sam is also a member of the faculty at the renowned Johns Hopkins Carey School of Business and a guest lecturer at Georgetown University & New York University.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.