BALTIMORE – October 19, 2020 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography, and photography, VR/AR, creative and crisis communications agency, announced today that Sam Tomlinson, Vice President of Strategy and Analytics, will serve as an expert speaker during the 2020 Senior Care Marketing and Sales Summit (SMASH). The three-day virtual conference will take place from October 19 – 23, 2020. Sam’s session, titled “Lead Management: Turning Leads into Customers,” will be held on October 21 at 11 a.m. EST.
SMASH is the nation’s leading sales and marketing summit in senior care, bringing together more than 300 senior executives, innovators and industry leading professionals. This is the third consecutive year Sam has been selected to speak at the conference and has been named as one of the highest-rated speakers, year over year.
Sam’s session will focus on one of the most under-discussed components of lead generation: the post-conversion experience. His presentation will begin at the moment a form is submitted or a phone call is made – and cover each of the inflection points from that moment until move-in. During his session, Sam will discuss proven methods for nurturing leads throughout their journey, what to do when an initially-promising lead disappears, and how to identify and manage leads that are not yet sales-ready.
“Many organizations assume that when a user completes a form, registers for a webinar, etc. – it signifies that the person is ready to speak to sales, i.e. is ‘ready to buy.’ However, contrary to popular belief, users who complete forms are only ready for sales about 10% of the time; the rest of the time, they’re still looking for more information, still evaluating options and still very much ‘on the fence.’ A website or phone conversion isn’t an end-point; it’s just one milestone in a long, convoluted customer journey,” said Sam Tomlinson. “I look forward to sharing how marketers can work collaboratively with sales teams to keep prospects engaged throughout the post-conversion process, leading to higher close rates, happier customers and ultimately, improved bottom-line outcomes.”
In his role as VP, Sam oversees and manages the agency’s strategy and analytics initiatives. A thought leader in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. Sam is also a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Cabrini University and a guest lecturer at Georgetown University & New York University. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.