VP Sam Tomlinson Selected to Speak at the 2020 CALA Fall Forum

BALTIMORE – October 27, 2020 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography, and photography, VR/AR, creative and crisis communications agency, announced today that Sam Tomlinson, Vice President of Strategy and Analytics, has been selected as an expert speaker during the California Assisted Living Association’s (CALA) 2020 Online Fall Forum.  The two-day virtual conference will take place from October 28 – 29, 2020.  Sam’s session, titled  “Digital Marketing Strategies to Drive Leads & Boost Revenue” will take place on Wednesday, October 28 at 11:15 a.m. EST.

CALA is the only association that solely represents California’s Residential Care Facilities for the Elderly, which encompass Assisted Living, Memory Care, and Continuing Care Retirement Communities. CALA represents more than 660 providers and more than 150 associated businesses. The 2020 Fall Forum is a high impact online learning experience that builds off the success of the Summer Symposium.

Sam’s session will take an up-close look at current digital marketing platforms and technologies designed to drive qualified leads, nurture prospects, and ultimately boost bottom-line profitability for Providers. As part of the session, Sam will discuss the digital marketing landscape, how to avoid common mistakes, and equip attendees with 5 proven, actionable strategies to reach prospective residents and their adult children at critical “moments that matter” as they navigate the research, discovery, and buying phases of their journey.

“A world-class digital experience is a prerequisite for maintaining success in a hyper-competitive market such as senior care or assisted living,” said Sam Tomlinson, VP of Strategy and Analytics at Warschawski. “The keys to success are twofold: understanding which touchpoints are needed, and when they are needed, throughout a lead’s journey to effectively reach your target audience and turn that prospect into a resident. This webinar will share actionable strategies to reach, engage and convert prospects into bona-fide leads, nurture those leads through the sales process, and delight current residents.

In his role as VP of Strategy & Analytics, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

As a thought leader and pioneer in the digital and data marketing spaces,  Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional and industry publications. Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.

ABOUT WARSCHAWSKI (www.warschawski.com)

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.