BALTIMORE – October 25, 2010 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it will acquire the Boston-based marketing communications agency LOUDER THAN WORDS (LTW) effective November 1, 2010. Terms of the deal were not disclosed.
As a result of the deal, Warschawski welcomes back LTW president, Rich Polt, who served as VP of Warschawski in the late 1990s. Rich will relocate from Boston to Baltimore and join Warschawski’s Baltimore office as a Senior Vice President. Tricia McKenna, vice president of LTW, will remain in Boston to lead Warschawski’s New England office. Tricia will continue to oversee and manage LTW accounts and ensure a successful transition for all clients to Warschawski.
“This is a very exciting, strategic acquisition for Warschawski that is a win-win for our agency and our Warschawski and LOUDER THAN WORDS clients. At a time when other agencies are trying to survive the ‘new economy,’ we are making significant strides to continue growing our team and client base,” commented David Warschawski, founder and CEO of Warschawski. “Adding Rich to our senior management team in Baltimore and having Tricia head up our Boston presence helps to further deepen our already strong senior management team and positions us nicely for continued growth and success. We look forward to working with our new clients and delivering thrilling results for them.”
Founded by Rich Polt in 2003, LTW provides marketing communications services to a variety of clients, including businesses and organizations that are philanthropically minded, community-driven and socially responsible. All current clients will remain with the agency through the transition and become part of Warschawski on November 1st. Some sample clients include:
• BRAND AFFINITY TECHNOLOGIES (BAT) www.brandaffinity.net: Based in Irvine, CA, BAT is reinventing the field of athlete and celebrity marketing through research, endorsements, and interactive experiences. Currently, available endorsement talent includes more than 3,600 celebrities and sports superstars such as Drew Brees (NFL), Andy Pettitte (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB — Hall of Fame), Walt Frazier (NBA — Hall of Fame), and Lennox Lewis (Boxing).
• NONPROFIT FINANCE FUND (NFF) www.nonprofitfinancefund.org: A national leader in social sector finance, NFF connects money to mission success through consulting, innovation, and direct investment. NFF has a staff of more than 75 serving nonprofits nationally from offices in New York City, Philadelphia, Newark, Boston, Detroit, Washington, D.C., San Francisco, and Los Angeles.
• ANDREA AND CHARLES BRONFMAN PHILANTHROPIES (ACBP) www.acbp.net: ACBP is among the most recognized and influential organizations in the philanthropic world. A global family of charitable foundations, ACBP’s many arms are united by an unwavering commitment to investing in next generations.
Rich Polt brings more than sixteen years of marketing communications and business leadership experience to Warschawski. In his role as Senior Vice President, Rich will oversee client engagements, manage certain client accounts, focus on new business development, and help ensure the agency’s steadfast commitment to client service and team member satisfaction.
“Warschawski’s sterling national reputation in the marketing communications field as well as its proven track record of providing the highest level of client care and delivering strong ROI for clients, made it clear that this was the right strategic move for us and our clients. I could not be more excited about rejoining my former agency and returning to my hometown of Baltimore,” commented Rich Polt, president of LOUDER THAN WORDS. “By integrating with Warschawski, I am delighted that LTW’s clients gain immediate access to Warschawski’s full-service capabilities including creative design, advertising, interactive and branding services — all under one roof.”
In 2003, Rich launched LOUDER THAN WORDS, combining his professional expertise with his desire to give back to the world. The award-winning agency quickly established itself as a leader in values-based marketing communications. Prior to founding LOUDER THAN WORDS, Rich worked with Boston-based Schwartz Communications, the nation’s second largest independent PR agency focused on high-tech and medical technology companies. From 1997 to 2000, Rich was Vice President of Warschawski, where he worked with major brands such as Adidas and STX. In 2005, Rich was named one of Ten Outstanding Young Leaders by Boston’s Junior Chamber of Commerce. He holds an undergraduate degree from Bucknell University.
Tricia McKenna, vice president at LOUDER THAN WORDS, will retain her title at Warschawski, where she will manage client accounts and oversee Warschawski’s office in New England. Tricia has more than ten years of experience creating strategic communications programs that influence audiences, inspire action, and advance causes. At LTW, Tricia managed many of the agency’s marquee accounts and oversaw its pro bono program, “Press for Action.” Earlier in her career, she was a Senior Account Executive at Corporate Ink Public Relations. Tricia began her career at Project Bread / The Walk for Hunger, fueling contributions for Massachusetts’ largest single-day fundraiser to alleviate hunger. Today, she volunteers with the Susan G. Komen Race for the Cure Massachusetts affiliate. Tricia holds a Bachelor of Arts in English from Boston College.
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past five years. For nine consecutive years, it also has been ranked as one of the top 20 “Best Agencies to Work For” in the U.S. This year, Warschawski was named the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 10 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.