BALTIMORE – July 9, 2026 – Warschawski, a fully integrated advertising, digital, PR, branding, and marketing communications agency, today announced the appointment of Elizabeth Hunter as Director of Digital. In this role, she will support the agency’s digital marketing initiatives through paid media strategy, campaign optimization, cross-channel collaboration, and performance-driven growth across client accounts.
Elizabeth brings nearly a decade of experience in digital marketing, specializing in paid media strategy, performance optimization, and retail and membership-based marketing. Most recently, she served as Director of Paid Media at Cart.com, where she led paid media and organic social strategy for more than 20 clients across a variety of verticals. In her role, she oversaw media planning, forecasting, testing roadmaps, and cross-functional collaboration across creative, SEO, lifecycle marketing, and CRO teams to drive cohesive customer journeys and measurable business growth.
Throughout her career, Elizabeth has built deep expertise across Google Ads, Meta, Microsoft, TikTok, Pinterest, CTV, and shopping feed optimization, while also helping teams scale through training, process development, and strategic leadership. She has managed and mentored digital teams, developed organizational best practices and thought leadership initiatives, and played a key role in building client growth strategies grounded in data analysis, testing, and performance insights. Prior to Cart.com, Elizabeth held SEM and paid search roles at Merkle and DuMont Project, where she specialized in retail media strategy, reporting automation, and feed optimization for national brands.
“We are excited to welcome Elizabeth to the Warschawski family,” said Shana Harris, COO of Warschawski. “Her strong background in paid media strategy, team leadership, and performance marketing will further strengthen our digital capabilities and help drive impactful results for our clients. Elizabeth’s strategic mindset and collaborative approach make her an incredible addition to our growing team.”