BALTIMORE – October 5, 2021 – Warschawski, a full-service marketing communications agency and Google Certified Agency Partner, announced today that the $6 million renovation of the company’s U.S. headquarters, located in Baltimore, has been completed. There will be a ribbon cutting ceremony on October 10, 2021 at 5 pm with city and state dignitaries in attendance. Warschawski also has offices in New York City and D.C.
The new office, spanning approximately 20,000 sq. ft., is a complete renovation and modernization of the historic St. John’s Episcopal Church, located at 1700 South Road in the Mt. Washington neighborhood of Baltimore City. When Warschawski took ownership of the building, it had been vacant for a number of years and was in very poor condition, with rain coming into the building in a number of areas.
David Warschawski, CEO of Warschawski, spearheaded the ideation and design for the complete gut-renovation of the building, while ensuring the history of the building was preserved. All of the architectural layout and interior design was created and completed by the Warschawski team.
“We wanted to make a statement. If we can re-imagine a 100-year old church that was dilapidated and vacant for many years and make it function and look like it does now — just imagine what we can do for our clients from both a creative and ROI perspective,” commented David Warschawski. “As a creative agency, it is extremely gratifying to be able to ideate something from scratch and then see it come to life, and in this case, as an amazing final product that is 100% reflective of our brand and who we are as an agency.”
As Warschawski has continued to grow, especially its sophisticated digital marketing practice, the Company needed space to expand and accommodate growth for the coming years. Warschawski also wanted a place that people would love to come to work and that helped it continue to recruit the best talent in all marketing communications disciplines, especially in digital marketing. It also wanted to create a show-space where prospective clients could see the totality of what Warschawski stands for and is capable of doing in the marcom world.
“We worked hard to create a place that reflects our brand and who we are — exciting, energetic, full of sunshine and natural light, collaborative, fun, vibrant and aesthetically top notch,” commented COO Shana Harris. “We believe that we’ve created one of the most exciting and successful renovation projects on the East Coast. Warschawski now has one of the coolest — most modern and aesthetically pleasing office spaces in Maryland.”
One of the highlights of the renovation was the creation of a huge two-story multi-media room where Warschawski can film videos and advertisements, as well as conduct photography shoots for clients. This enables Warschawski’s in-house team of videographers and photographers to quickly respond to needs like social media videos, image-based content, or crisis communications videos. It is highly unusual that a marketing communications agency has its own production studio in house. The all brick studio also doubles as a space for Warschawski to hold large meetings, networking events and conferences.
Highlights of the renovation also include: the creation of an entire new mezzanine section and two flying staircases leading up to the new level, the addition of an ADA accessible elevator, the creation of 2 new commercial kitchens, 4 new conference rooms, a Creative Clubhouse, and the addition of 8 new bathrooms and 4 showers in the office, so people can use the Jones Falls Hike and Bike trail right outside the office.
Historical preservation highlights include: removing and transporting all the original stained glasswork and having them installed as a complete set in a newly-built church in Nicaragua, restoration of the original art-work to make it look like new, including a complete re-gold leafing of one wall, refurbishing the original heavy wooden front doors to the building, preserving the original all-wooden ceiling and refurbishing the original light fixtures from the church.
“We worked very hard to preserve the history of the building and its historic look, whenever and wherever possible by marrying it with a sleek and modern look and functionality. For example, we did everything possible to ensure all new HVAC, electric and plumbing was not visible anywhere in the main building by engineering all the systems to run under the floor and up through the walls,” said Shana Harris. “We wanted the aesthetics of the building and its beautiful, original all wood-beamed roof and its original artwork to be the focal point rather than new ductwork or cabling. The feedback from visitors to the new building has been glowing.”
The new headquarters are a testament to Warschawski’s commitment to Baltimore City and the businesses and surrounding communities it serves. It also serves as a successful example of what many in the city see as vital — reclaiming existing old buildings and converting them into vibrant business hubs that help Baltimore grow.
“We believe in Baltimore and wanted to do our part to invest in Baltimore City and reclaim a beautiful old building that had deteriorated badly and turn it into a symbol of what is possible in Baltimore. You can create a visually stunning and successful home for your business in Baltimore, as we’ve done with our headquarters here,” said David Warschawski. We hope other businesses see the potential of some of Baltimore’s old buildings and invest in them, as we have, to make our neighborhoods stronger, safer and more prosperous.”
Access a library of before and after photos of the renovation, here, and learn more about the building’s history and renovation in the 1700 South Road book, here. To learn more about the renovations, request additional information, or to interview David Warschawski, please contact [email protected].
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing, Creative Design, Web Design/Development, Social Media, Crisis Communications and Videography and Photography. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski has been recognized as the “U.S. Small Agency of the Year” for three years in a row. For 10 consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.