BALTIMORE – August 9, 2016 – Shana Harris, COO of Warschawski, a full service branding, marketing, public relations, advertising, and interactive agency, will speak at OUTSPIRE Summit 2016 on Tuesday, August 9th at the Four Seasons Hotel in Baltimore, MD.
Shana’s session, The Emotional Side of Brand, will highlight the importance of creating emotional connections between brands and their target audience. The presentation will focus on Warschawski’s unique approach to branding, the important role branding plays in business and how it impacts a company’s overall success. Shana will provide attendees with practical tools and tips on how to look at their business practices and interactions in a more emotional way – with a focus on creating a unique, powerful emotional connection – to help position them for long-term success in the marketplace.
OUTSPIRE, www.outspiresummit.com, is a three-day growth summit for enterprising leaders – designed and focused on inspiring and escalating brands from the inside out. The summit provides a unique environment where expert professionals will provide tools and techniques for attendees looking to escalate their brand to their fullest potential. Other speakers include: Allison Nicolaidis, President of the Consumer Products Group at Stanley Black&Decker, Stephanie Bradshaw, Creative Director at Stephanie Bradshaw Creative Studio, Sean Casserly, Director of Marketing at the Four Seasons Hotel Baltimore and Jessica Levin Conroy, Founder and CEO of Carats & Cake.
“Today, almost every offering is a commodity. Companies are looking for ways to distinguish themselves, gain a loyal following and have the ability to charge premium pricing. No longer can brands stand out on customer service, price and innovation. They must create a unique brand position,” said Shana Harris, COO of Warschawski. “I’m thrilled to have the opportunity to present at the OUTSPIRE Summit and look forward to sharing my experiences and insights with participants.”
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won 200 awards in 10 years for its marketing communications work. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.