BALTIMORE – March 7, 2011 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today it has been selected by TATE Global, LLC to create a new logo, website and marketing brochure to launch the risk mitigation services company. TATE Global was founded to assist both travelers to foreign countries and the governments in those destinations to reach their common goals of safety, security and success. The company offers its clients alternatives to private security, giving them the appropriate balance of protection and independence to handle high-risk environments they may encounter during their travels. Warschawski has equipped TATE Global with the necessary marketing tools to prepare the company to enter the market and pursue new business opportunities. Terms of the agreement were not disclosed.
To prepare TATE Global for launch, Warschawski created a TATE Global logo, designed the company website (www.tate-global.com), created content and key messaging and developed a marketing brochure. The new site includes a blog and has a call-out on the homepage that lists the latest travel alerts issued by the U.S. State Department to help keep visitors updated on the current risks surrounding international travel.
“We are excited to have all of the elements in place to introduce TATE Global to prospective clients. Warschawski has been a great partner to us in helping to create our brand and positioning us for success. When conducting our agency search, we were very impressed with Warschawski’s proven track record in successfully creating and launching brands,” stated Anne Ayres, CEO of TATE Global, LLC. “Working with an agency that can handle all of our marketing communications needs under one roof is a huge benefit to us and enabled us to focus our time and energy on other elements of getting our business up and running.”
TATE Global works with corporations, the humanitarian sector, non-governmental organizations (NGOs) and foreign governments to proactively manage high-risk environments and situations through assessment, education, training and crisis management. TATE Global takes a comprehensive approach to risk mitigation to ensure each client receives a customized program that addresses its specific needs. The risk mitigation strategy empowers organizations to be self-sufficient in the event of a crisis, however if the worst does happen, TATE Global is expertly qualified to help resolve the situation.
“Warschawski is excited about the opportunity to help build a unique brand that has tremendous potential for growth. The TATE Global launch is timely, as the current unrest in the Middle East has many organizations contemplating safe travel strategies,” commented Shana Harris, Senior Vice President of Warschawski. “We look forward to positioning TATE Global as an industry leader and raising awareness of how to prepare people to travel with confidence.”
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past five years. For nine consecutive years, it also has been ranked as one of the top 20 “Best Agencies to Work For” in the U.S. This year, Warschawski was named the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 10 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.