Warschawski Creates New Website for Congressional Bank with Improved SEO and New Features to Better Engage with Customers

BALTIMORE – August 20, 2014 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today the launch of Congressional Bank’s new website (www.congressionalbank.com). Warschawski worked with Congressional Bank, a community bank serving Maryland, the District of Columbia, and Virginia, to clarify its brand to better represent its growth and position in the market. Following the completion of the brand work, Warschawski redesigned the company’s website to create a new look and feel, and online experience that reinforces the company’s brand.

Warschawski developed a content management system that optimizes the website for search purposes (SEO) and delivers an improved interactive experience. The new system also enables the Congressional Bank team to quickly update website content on an ongoing basis. The site also includes a user interface and new functionality that makes it easier for clients to access information and perform online banking. Customers can easily access personal, business and institutional banking accounts and services, as well as open CDs and apply for mortgages.

The new site features powerful, full-scale imagery that reinforces the new brand positioning and is considered non-traditional in the banking industry – helping them to stand out and show personality.

“We are excited to launch Congressional Bank’s new site. We understand the important role a website plays in reinforcing a company’s brand and driving business goals, and this new site will help them better engage with their customers – creating stronger relationships.” said David Warschawski, CEO and founder of Warschawski.

“The team at Warschawski went above and beyond to ensure that our goals were met and that the site was a true representation of our brand.” said Jeffrey A. Lipson, President and CEO of Congressional Bank. “Our new site provides an excellent opportunity for us to better engage with customers and create a positive experience for them online.”

ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past seven years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.