BALTIMORE – January 21, 2014 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today the launch of ImQuest BioSciences’ new website (www.imquestbio.com). Warschawski recently worked with ImQuest BioSciences, a provider of pre-clinical research and drug development services, to clarify its brand and strategic positioning. Following the completion of the brand work, Warschawski redesigned the company’s website to create a new look and feel, and online experience that reinforces the company’s brand.
Warschawski developed a content management system that optimizes the website for search purposes (SEO) and delivers an improved interactive experience. The new system also enables the ImQuest team to quickly update website content on an ongoing basis. The website includes a Resource Library Archive, a blog from the President and CSO and an interactive diagram that outlines the company’s new ImQuestSUCCESS platform. The website’s new user interface allows visitors to find content by topic or by department, making it easy to find information.
“We understand the important role a website plays in reinforcing a company’s brand and overall reputation. The new ImQuest website is designed to give their customers a clear understanding of their expertise in the industry and the services they offer,” commented David, CEO of Warschawski. “We combined design and function with the end-user in mind to create a site that fully represents the ImQuest brand in the online space.”
“The Warschawski team did an excellent job of redesigning our website to reinforce our brand positioning and key messages,” said Dr. Robert W. Buckheit, Jr., President and Chief Scientific Officer of ImQuest. “Our new site is an excellent marketing tool that allows us to engage with our core target audience on an emotional level. Our new look and feel will lay the groundwork for our marketing collateral moving forward and help to further strengthen our brand.”
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past seven years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.
ABOUT IMQUEST BIOSCIENCES (www.imquestbio.com)
ImQuest BioSciences, based in Frederick, Maryland, is a contract research organization (CRO) focused on the development of agents for the prevention and treatment of infectious disease, cancer, and inflammatory disease, as well as specialized capabilities to support the preformulation and formulation development for optimal product delivery. The company’s proprietary ImQuestSUCCESS platform has assisted their clients in expediting the development of products for clinical evaluation through rapid identification of candidates with a high probability of clinical success by reducing the risk associated with failure experienced during clinical development. ImQuest was named Small Business of the Year by the Tech Council of Maryland (2011) and Best Places to Work (2012) by Frederick County, Maryland. Robert W. Buckheit, Jr., Ph.D., Founder and President, was Frederick’s Entrepreneur of the Year in 2011.