BALTIMORE – March 25, 2022 – Warschawski, a fully integrated advertising, digital, PR, branding and marketing communications agency, today announces Executive Vice President Sam Tomlinson will lead a workshop titled, “Measuring Marketing Effectiveness,” during ShopTalk 2022 in Las Vegas on March 28, from 2:20 p.m. – 3 p.m. PT. Following his presentation, Sam will be joined by Emily Xu, Chief Marketing Officer of Mitchell Gold + Bob Williams, for a conversation about marketing measurement best practices.
ShopTalk is one of the retail industry’s leading events, and covers the latest technologies, trends and business models, as well as the rapid transformation of what consumers discover, shop for and buy—everything ranging from apparel and electronics to beauty and grocery.
During his interactive workshop, Sam will provide a framework for assessing marketing KPIs in today’s complex, integrated landscape. Attendees will learn about impactful marketing effectiveness metrics being used by some of the top brands, along with actionable steps for improving their own analytics and marketing measurement capabilities.
“Marketers, owners and executives are under more pressure than ever to find ways to measure the success and business value created by their marketing campaigns. Today’s always-online environment provides unfathomable volumes of data to answer those questions, but with that comes the challenge of transforming that data into something actionable ” said Warschawski EVP Sam Tomlinson. “Fortunately, there are a number of proven strategies, tactics and tools available to marketers that can help them make sense of their data, grow their analytics capabilities and improve the bottom-line returns of their efforts. I’m thrilled to have the opportunity to share my insights from nearly a decade of analytics work with the ShopTalk audience.”
In his role as EVP, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns. Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is a member of the faculty at the prestigious Johns Hopkins University Carey Business School and Georgetown University, as well as a highly sought-after speaker at major national and international conferences.
For more information, and to register for ShopTalk, click here.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing, Creative Design, Web Development, Social Media and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski has been named the “U.S. Small Agency of the Year” for 3 years in a row and for 10 consecutive years has been ranked one of the top 30 “Best Agencies to Work For.” The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.