Warschawski EVP Sam Tomlinson to Present on Measuring Digital Success Attribution, MMMs and More at Upcoming PRSA ICON 2021 Conference

BALTIMORE – October 1, 2021 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography and photography, creative and crisis communications agency, today announced EVP Sam Tomlinson has been selected as an expert speaker at the Public Relations Society of America’s (PRSA) International Conference. Sam’s presentation is, “Measuring Digital Success: Attribution, MMM’s and More”, and will be held virtually on October 5th, from 1:00 p.m.-2:00 p.m. EST.


Sam’s presentation will provide attendees with actionable information on the best approaches to marketing communications measurement in today’s always-on, omni-channel environment. Sam will also share insights on how marketers can adapt their multi-source attribution models to better account for today’s user journeys, proven strategies for mitigating the impacts of iOS14.5 and iOS15 on user data, and approaches to using automated Marketing Mix Modeling to quantify overall marketing effectiveness.


“Marketers today face a daunting, two-pronged challenge: properly allocating credit across of complex, cross-device user journeys while simultaneously managing significant data loss as a result of platform’s efforts to enhance user privacy. With more pressure from C-Suite leadership to demonstrate the value of marketing’s efforts, a well-designed measurement strategy has never been more complex – or more necessary,” said Warschawski EVP Sam Tomlinson. “Fortunately, there are strategies and tools that enable marketing communications professionals to navigate this challenge. I’m excited to share these with attendees at PRSA ICON.”


The PRSA ICON 2021 Conference showcases the resilience, agility and responsiveness of professional communicators, educators, and students, diving deep into how the pandemic continues to shape the world we live in. Highlighting best practices in crisis communication, advocacy, activism, and preparedness, offering innovative solutions and evolving approaches in the fields of public relations and public affairs.


In his role as EVP, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns. Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others. As a thought leader and pioneer in the digital and data marketing spaces,  Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences.


For more information, or to register for the PRSA ICON 2021 Conference, click here.


ABOUT WARSCHAWSKI (www.warschawski.com)


Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.