– September 18, 2026 – Warschawski, a fully integrated advertising, digital, PR, branding, and marketing communications agency, today announced the addition of Maddie Steinohrt as Director of Digital. In this role, Maddie will lead digital media strategy and performance across client accounts, with a focus on paid media, campaign optimization, performance analysis, and data-driven growth.
Maddie brings nearly a decade of experience in digital marketing, specializing in paid search, performance optimization, client strategy, and team leadership. Most recently, she served as Associate Director of Paid Search at BarkleyOKRP, following the agency’s acquisition of Adlucent, where she advanced through a series of increasingly senior roles in paid search and account management.
At BarkleyOKRP, Maddie managed enterprise lead-generation and eCommerce programs and led a team of account managers overseeing approximately $50 million in annual advertising spend across diverse industry verticals. Her strategic approach to performance optimization helped drive an average 20% year-over-year increase in incremental conversions. She also developed performance dashboards and improved internal workflows to help teams deliver more actionable insights and consistent results for clients.
Prior to BarkleyOKRP, Maddie held a series of digital marketing roles at Adlucent, SmartTouch Interactive, and Audience Media Group. Throughout her career, she has deep experience across search engine marketing, paid and organic social, email marketing, website management, and digital production, giving her a broad perspective on developing and executing integrated digital strategies.
“We’re excited to welcome Maddie to the Warschawski team,” said Shana Harris, COO of Warschawski. “Her combined experience in performance marketing, client strategy, and team leadership will be a valuable addition to our digital team. We’re looking forward to having her strengthen our digital capabilities and deliver outstanding results for clients.”