Warschawski Expands Digital Marketing & Data Analytics Capabilities; 5 Team Members Obtain Google Analytics Certification

BALTIMORE – February 13, 2017 – Warschawski, a full service branding, marketing, public relations, advertising, and digital agency, announced today that it has expanded its digital marketing & data analytics expertise, with five team members obtaining Google Analytics certifications. This recognition reinforces the agency’s status as an industry leader, capable of delivering a comprehensive suite of cutting-edge, customized analytics and digital marketing solutions to its clients. Services offered by the agency include: web analytics & tag management, digital marketing, attribution modeling, conversion rate optimization, data analytics, social media & content strategy.

Warschawski’s team of Analytics & Digital Marketing professionals includes five Google Analytics Certified Professionals, along with individuals certified in Google AdWords, Bing Ads, Twitter, HubSpot & Digital/Social Media Advertising. Warschawski is one of the few agencies in the Baltimore and Maryland region with this concentration of Google Analytics Certified Professionals on staff.

As the agency has grown and evolved, it has offered digital & analytics services to clients as part of integrated marketing campaigns, delivering strong ROI. With the continued growth of online platforms, the agency recognized the tremendous potential of expanding its digital expertise through additional training and professional development. As a result of these efforts and investments, the agency has increased its ability to implement and optimize sophisticated, cross-channel digital marketing campaigns, conduct robust data analysis and generate actionable insights to assist clients in making efficient, effective marketing investments.

“Over the past two years, our entire team has embraced the vital role data and digital marketing play in the advertising space. The Google certifications achieved by our team are a testament to the hard work, dedication and expertise of each member of the team,” said Sam Ruchlewicz, Senior Digital Strategist at Warschawski. “Our deep understanding of all major analytics platforms, coupled with our individually-tailored approach and proprietary process, provides Warschawski’s clients with a significant competitive advantage, allowing them to realize previously untapped synergies, invest resources smarter and drive a greater ROI.”

“As a full service marketing communications agency, we have extensive in-house experience in the digital space and see the tremendous value that integrated campaigns have for delivering measureable business results to our clients,” said David Warschawski, founder and CEO of Warschawski. “We’re proud of the recognition our team of industry-leading professionals has received from Google and look forward to leveraging our enhanced capabilities to thrill our clients with outstanding results.”

About Warschawski (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.

The Google Analytics Individual Qualification is earned by professionals who endure rigorous training and successfully pass an exam that tests knowledge of digital and Google analytics. The course covers the principles of digital marketing and the Google platform – a valuable tool that provides users with critical data and insights on business performance. Successful completion of the course awards marketers and analysts with a personalized certificate that establishes them as highly skilled experts of web analytics.