BALTIMORE – September 10, 2013 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today the addition of Icelandic Glacial™ Natural Spring Water to its agency roster. Warschawski will serve as the Icelandic bottled water brand’s U.S. agency of record and will work with the company to clarify its brand strategy, build integrated marketing communications campaigns and provide national media relations and social media work. Terms of the agreement were not disclosed.
Exported from Iceland to major markets across the globe, Icelandic Glacial™ is a naturally pure spring water sourced from one of the world’s most pristine and untouched ecosystems. Icelandic Glacial™ is exclusively bottled at the legendary Ölfus Spring – a water source located in Iceland that formed during a massive volcanic eruption more than 5,000 years ago. The Ölfus Spring is protected by a barrier of lava rock, and it produces a water so pure that nothing is ever added or taken away. As a result, Icelandic Glacial™ possesses an exceptional balance, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. The Ölfus Spring is one of the largest in the world and has been deemed certifiably sustainable.
Icelandic Glacial™ is an environmental leader committed to setting the standards for environmental practices in the industry. The company uses only green energy to fuel production and is certified CarbonNeutral® for production and operation, a first in the beverage industry.
“At Warschawski, we love partnering with exceptional clients with tremendous upside potential to help them achieve their business goals,” commented David Warschawski, CEO of Warschawski. “Icelandic Glacial is an exciting brand that connects consumers to an unspoiled, wondrous and naturally beautiful environment unlike any other in the world. We very much look forward to helping Icelandic Glacial stand out in a crowded industry and expect the brand to be embraced by its target audiences here in the U.S.”
ABOUT WARSCHAWSKI (www.warschawski.com) Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.