BALTIMORE – December 2, 2014 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it has been retained by Track&Field®, Brazil’s largest fitness and lifestyle apparel brand, to serve as its U.S. marketing communications agency of record. Warschawski will create a comprehensive marketing strategy for the Track&Field® brand’s entrance into the U.S. market.
Founded in 1988, Track&Field® has grown to become the largest sports apparel brand in Brazil with 120 retail stores. Headquartered in Sao Paulo, the company recently opened a flagship store on Madison Avenue in Manhattan, and plans to open additional locations in major markets throughout the U.S. in the coming year. Track&Field® sponsors Brazil’s largest running event, The Run Series, which includes more than 60 running races each year.
Track&Field® produces high-end fitness, sports performance and beach apparel for men and women. Its clothing incorporates unique fabrics with a Brazilian twist and innovative technologies that provide the wearer with a superior experience.
“We are thrilled to have been selected by Track&Field® to help the brand enter the U.S. market,” said David Warschawski, CEO of Warschawski. “We have a wealth of experience creating integrated marketing campaigns for top lifestyle and fitness brands, and we look forward to helping Track&Field® create a winning brand strategy that will enable it to impact the U.S. market.”
A team from Warschawski traveled to the Track&Field® headquarters in October to meet with the company’s leadership, conduct store visits, hold working sessions with the Track&Field® design, business and marketing teams, and interview key audiences.
During the coming months, Warschawski will create comprehensive marketing and communications strategies that showcase Track&Field®’s high-end product offerings and provide opportunities for U.S. consumers to engage and connect with the sporting fashion brand. The campaigns will incorporate media relations, blogger outreach, social media and retail events that will grow brand awareness and drive sales nationally.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.