Warschawski Hired By Nu Look Home Design To Create Strategic Brand Positioning

BALTIMORE – March 13, 2017 – Warschawski, a full service branding, marketing, public relations, advertising, and digital agency, announced today that it has been retained by Nu Look Home Design to clarify the company’s strategic positioning and develop a new brand strategy. Warschawski won the business as part of a competitive national bid. Terms of the agreement were not disclosed.

With offices in Maryland, Virginia and New Jersey, Nu Look Home Design is a home improvement company specializing in roofing, windows, gutters, doors, and siding installation. In the years since its founding, Nu Look has emerged as a recognized market leader, receiving numerous industry awards, including the Alside Award of Excellence each year since 2004, and the GuildQuality Guildmaster Award each year since 2003. Additionally, the company won the 2013 Better Business Bureau Torch Award, the 2015 Owens Corning Bright Star Award, and the 2016 Owens Corning Warranty Award.

“We are excited to work with Nu Look Home Design to clarify its strategic brand position and help them stand out in such a crowded market” said Shana Harris, COO of Warschawski. “Nu Look Home Design’s senior management really understands the importance of creating a strong brand and the positive impact it will have on the company as a whole – driving real business results. We look forward to helping the team create a strong brand that will position them for continued growth.”

“We have seen the market change over the years and recognize the importance of having a clarified brand that we can use both internally and externally to help unify and strengthen our position in the industry. We launched a comprehensive agency search and interviewed several firms from New York City to Washington, D.C., and chose Warschawski based on their proven track record for creating powerful brands and their ability to bring the brand to life through integrated marketing strategies,” commented Jesse Trahan, Director of Marketing for Nu Look Home Design. “We are excited to partner with Warschawski and look forward to taking Nu Look Home Design to the next level.”

About Warschawski (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.