BALTIMORE – September 21, 2023 – Warschawski, a fully integrated advertising, digital, PR, branding, and marketing communications agency, today announced the promotion of Anthony Guerrero to director of lifecycle & retention marketing. In his new role, Anthony will work with clients to develop lifecycle programs, oversee CRM implementation, and lead email strategy, SMS & push campaigns.
Anthony joined the Warschawski team in June 2021 as a senior email marketing strategist. Anthony has been instrumental in the development and execution of email marketing strategies and campaigns for many leading brands, including, Dole, The Home Doctor, The Ridge Senior Living, Echelon Fitness, Fintech Nexus, WallShop, Gallop Growth, CFG Bank, Montgomery County Economic Development Corporation, among others. He has significantly increased client engagement rates and positively impacted bottom lines through his strong campaigns.
“Anthony has a contagiously outgoing attitude and is passionate about helping clients engage with their audiences and drive results. He is personally invested in the success of campaigns and goes above and beyond to ensure our clients are thrilled,” Shana Harris, Warschawski COO. “We are thrilled to have him step into the new role and look forward to his continued success as a leader in our agency.”
Anthony earned a Bachelor of Science in Art Direction from Virginia Commonwealth University. Outside of the office, Anthony enjoys thrifting vintage clothes, fixing up Japanese cars from the 80’s and 90’s, and creating dance music.