Warschawski Retained by Luxury Sporting Apparel Company, DJ BENNETT

BALTIMORE – June 26, 2012 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today the addition of DJ Bennett to its client roster.  Warschawski will partner with DJ Bennett, the web’s first and only sporting luxury destination, to develop and execute marketing communications strategies surrounding the launch of the company and its new website.  Terms of the agreement were not disclosed.

DJ Bennett offers a unique, internationally-curated collection of luxurious, technically superior, highly fashionable and performance enhancing sporting wear and gear.  The company’s team of dedicated merchants, sports enthusiasts, and curators search the globe sourcing and discovering the finest apparel and gear for the passionately active.

The e-commerce website caters to more than 20 different sports and sorts merchandise by sport, by season, by trend, by new arrivals, by brand, and by editor’s top picks.  DJ Bennett partners with an array of authentic, luxurious and timeless style brands, many of which have limited distribution.  Some of these brands include Acquascutum, Animo, VPL, Zeal, Fred Perry, Ron Hill, X2U, Helly Hansen, Fairway & Greene, Grenoble, and Porsche.

The luxury apparel company will work with Warschawski to build awareness for the DJ Bennett brand and create excitement surrounding the new website, launching in summer 2012.

“DJ Bennett is a pioneer in the online sporting luxury market that will impact the way passionate athletes shop and buy gear,” commented David Warschawski, CEO of Warschawski.  “We are thrilled to work with DJ Bennett on a marcom strategy that will resonate with the luxury consumer and help grow awareness and preference for the brand.”

 

ABOUT WARSCHAWSKI (www.warschawski.com)

Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services.  Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years.  For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S.  In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S.  The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years.  Warschawski was founded in 1996 and is headquartered in Baltimore, MD.

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