BALTIMORE – June 20, 2012 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it has been selected to create and execute marketing communications strategies for Xcel Brands, Inc., the owner of the Isaac Mizrahi brands, including Isaac Mizrahi New York, IsaacMizrahiLIVE! and Isaac Mizrahi Jeans. The company also designs the Liz Claiborne New York brand for QVC. Warschawski will work with Xcel Brands, Inc. to execute a number of marketing communications activities. Terms of the agreement were not disclosed.
Founded on a unique business model, Xcel Brands, Inc. engages in the acquisition, design, licensing and marketing of consumer fashion brands. Xcel maintains control of the quality and promotion of products under its brands in order to provide superior and differentiated products to consumers. The company is a leader and innovator in omnichannel retail sales; distributing, marketing and selling brand-name products across multiple distribution channels including bricks and mortar, internet/digital, and direct-response television. Xcel drives consumer awareness of its brands through 360-degree marketing, including innovative use of social media.
In 2011, Xcel acquired the designer brand Isaac Mizrahi. Its founder and designer, Isaac Mizrahi, has earned several industry awards for his creative work, including four Council of Fashion Designers of America awards. Since the acquisition, Xcel has successfully expanded the Isaac Mizrahi brand into multiple categories and distribution channels.
“Xcel Brands has an innovative business model and a dynamic leadership team. These elements make us excited about the partnership and the opportunity to build the company’s profile in the business and fashion communities,” commented David Warschawski, CEO of Warschawski. “We will use our deep experience in building national consumer brands to increase brand recognition for Xcel among its target audiences.”
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.
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