Warschawski Selected by Tide Realty Capital as Agency of Record

BALTIMORE – September 8, 2025 – Warschawski, a fully integrated advertising, digital, PR, branding, and marketing communications agency, today announced that it has been selected by Tide Realty Capital (TRC), a privately owned real estate investment management and advisory firm, as its agency partner. Warschawski will create integrated marketing campaigns that include PR, social media, design, branding and thought leadership positioning for the firm and its properties. Terms of the agreement were not disclosed.

Headquartered in Baltimore, TRC focuses on transformative ground-up development and value-add repositioning projects across the country. The firm specializes in unlocking potential in underutilized properties, particularly within commercial, retail, and mixed-use assets, with a focus on emerging submarkets and community revitalization opportunities.

TRC has a proven track record of turning properties around in this region. Some recent projects include:

• Revitalizing the Reisterstown Road Plaza, making physical enhancements to the property, introducing new tenants and partnering with the many local organizations to host events and improve the neighborhood.
• Modernizing Valley Centre, including significant upgrades to refresh the façade, add new brick walkways, and enhance the hardscaping.
• Repositioning the long-vacant Shoppers Food Warehouse at 11120 Reisterstown Road into an Ollie’s and Grocery Outlet.
• Transforming Alameda Marketplace by restoring the original neighborhood grocer to better serve community needs, signing key retailers to upgrade the tenancy mix, meaningfully engaging the community association, improving safety and reducing crime, and hosting annual events such as backpack giveaways to support local residents.

What sets TRC apart is its agile structure and principal-led model, which allows the team to move quickly, assess risk strategically and build long-term relationships with operating partners, municipalities, and community stakeholders. Drawing on decades of collective experience, the firm brings together capital markets expertise, development acumen, and local insight to execute projects that create lasting impact and value.

“We’re thrilled to partner with TRC whose founders share our passion for investing in Baltimore and bring a strong entrepreneurial spirit to everything they do,” said Shana Harris, Warschawski COO. “It is amazing to see how they truly transform communities with their investment in properties and care so deeply about the people they serve. It is not just about the transaction for them, but the impact they have on the communities. We look forward to working with them to help elevate their brand and support the community engagement work that is an important focus for all their investments.”