Warschawski To Create New U.S. Website For Brazil’s Largest Sports Apparel Brand, Track&Field®

BALTIMORE – January 13, 2015 – Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it will create a comprehensive new website for Track&Field®, Brazil’s largest fitness and lifestyle apparel brand. To begin the New Year, Warschawski launched an interim splash page for Track&Field® (www.tfstore.com). Track&Field® recently retained Warschawski as its U.S. marketing communications agency of record to launch its brand in the U.S. market.

Track&Field® will work with Warschawski’s web and branding experts to develop a new website that reflects the company’s unique positioning and messaging, and create strong engagement with U.S. consumers. The website will showcase the brand’s wide range of men’s and women’s fitness and lifestyle apparel, and provide visitors with an authentic Track&Field® experience online.

Founded in 1988, Track&Field® has grown to become the largest sports apparel brand in Brazil with 120 retail stores. Headquartered in Sao Paulo, the company recently opened flagship stores in Manhattan and Los Angeles, and plans to open additional locations in major markets throughout the U.S. in the coming year.

Track&Field® produces high-end fitness, sports performance and beach apparel for men and women. Its clothing incorporates unique fabrics with a Brazilian twist and innovative technologies that provide the wearer with a superior experience. Track&Field® sponsors Brazil’s largest running event, The Run Series, which includes more than 60 running races each year.

“We look forward to helping Track&Field® create an emotional connection with U.S. consumers through its new website,” said David Warschawski, CEO of Warschawski. “We are excited to enable U.S. consumers to meaningfully engage with the brand and to easily purchase Track&Field®’s outstanding gear from anywhere in the United States in the near future.”

ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.