BALTIMORE – October 17, 2018 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced today that Rachel Henderson, Vice President and Head of Virtual and Augmented Reality, will serve as an expert speaker at The Mixed/Augmented/Virtual Reality Innovation Conference (MAVRIC) and Advertising Week DC (ADWKDC) this week.
Rachel is a featured panelist at MAVRIC, where she and other panelists will address “Leveraging XR Technology to Further Social Impact Goals.” Rachel pulls from her recent, award-winning work on “Under the Net,” a VR film by the UN Foundation’s Nothing But Nets campaign to provide insight into how Immersive Media is advancing critical real-world causes. Speakers will highlight the innovation in and application of Immersive Media Technologies across the spectrum of Commercial, Governmental, Educational and Journalistic Endeavors on the East Coast. Attendees include governmental decision-makers, the corporate and independent developers and the researchers pushing the boundaries of the possible AR, VR and MR.
ADWKDC is a one-day event, which focuses on how companies can build relationships with their audience that embodies a brand authentic approach. This year’s conference hosts 250 CMOs, senior marketers, agency professionals and technology executives across the Mid-Atlantic region. At the event, Rachel will moderate a panel discussion on Virtual Reality where speakers from Brightline Interactive, Prevent Human Trafficking, FEMA and the DC Chapter of the VR/AR Association will discuss opportunities and challenges that exist for companies and organizations exploring this immersive technology. Thought-leaders from prestigious companies and media outlets around the nation, including Vox, Ogilvy, Booz Allen, Politico Brunet-Garcia, CNN and Marriott International, among others, will share from their expertise in presentations, workshops and panels.
“VR, AR and MR (XR) are constantly evolving, and professionals across many industries are unaware of its power to usher in real change,” said Rachel Henderson, VP and Head of Virtual and Augmented Reality at Warschawski. “I am honored to share from my experience in both VR/AR and PR at MAVRIC and ADWKDC to help the audiences expand their view of innovative and cutting-edge storytelling methods to drive impact.”
ABOUT THE CONFERENCES (MAVERIC: https://mavric.umd.edu/mavric-conference-2018 ADWKDC: https://advertisingweekdc.com/
The MAVERIC conference is the first conference in the DC region that brings together leaders and decision-makers from diverse industries, including government, startups, corporations and universities. With sessions and presentations from technology leaders, media C-suite executives, Ph.D. scholars and innovative XR experts, MAVERIC provides vision for future Immersive Media Technology advances.
ADWKDC is designed specifically for communications professionals at every level in branding, advertising and PR agencies, tech companies, startups, media outlets and corporate communications units working in and around Washington, DC. Since its conception is 2008, ADWKDC has evolved to best meet the needs of the region while staying true to its roots of diversity of thought and leadership.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, Videography and Photography, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence.
For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.