BALTIMORE – September 2, 2020 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography, and photography, VR/AR, creative and crisis communications agency, announced today that Sam Tomlinson, Vice President of Digital Strategy and Data Analytics, will present Module 4, titled “Connecting Communication Measures to Business Results,” during the Public Relations Society of America’s (PRSA) 2020 Measurement and Analytics Certificate Program.
The Measurement and Analytics Certificate program will run between August 12 – September 16, 2020, and was developed to help PR practitioners gain the essential skills needed to calculate the marginal ROI of an organization’s communication investment. Throughout the program, participants will learn skills that can be applied immediately and will receive a skills-based certificate upon completion of the program. The program is hosted by PRSA, the nation’s leading professional organization serving the communications community. To learn more about the program or to register for full access click here.
Sam’s presentation will provide methods, along with concrete examples of those methods in action, that PR practitioners can deploy to correlate their efforts to business outcomes.
“In today’s environment, executives want to see how investment in PR and marketing impacts bottom-line outcomes for their organizations,” says Sam Tomlinson. “As practitioners, it is incumbent on us to identify methods to achieve that goal using the tools and data available to us. This presentation will provide attendees with several revolutionary methods to this age-old challenge, along with real-world examples of how these approaches can be used to quantify impact and return on investment.”
In his role as VP, Sam oversees and manages the agency’s digital strategy and analytics initiatives. A thought leader in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, AMEC & The Digital Analytics Association, among others. Sam is also a member of the faculty at the renowned Johns Hopkins Carey School of Business, a guest lecturer at Georgetown University & New York University and was named a Daily Record 2020 VIP List winner.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.