BALTIMORE – October 2, 2018 – Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will serve as an expert speaker today at the 2018 Senior Care Marketing & Sales Summit (SMASH).
SMASH is the nation’s leading sales and marketing conference in the senior care space, bringing together more than 375 senior executives and industry-leading professionals for a three-day conference featuring more than 45 sessions and presentations.
Sam’s session, “Optimizing to Connect vs. Optimizing to Convert” will provide sales management and marketing professionals with cutting-edge strategies to optimize their post-conversion marketing process, resulting in higher end-to-end conversion rates, increased sales productivity and ultimately, better bottom-line business outcomes.
“The first milestone in the post-conversion funnel is making successful contact with the prospect, yet most brands have a contact rate of less than 50% on self-generated leads,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics. “Delivering an incredible post-conversion experience is no longer optional. The fact that more than 50% of leads are never reached presents an incredible opportunity for senior care providers that are willing to invest in cutting-edge digital strategies and processes to automate and accelerate their lead nurturing programs. I’m excited to share my thoughts and insights with participants at the SMASH conference.”
This year’s event takes place at the Loews Chicago O’Hare Hotel in Chicago, IL. The conference focuses on helping attendees stay ahead of marketing and sales trends, utilize innovative tools and best practices and develop leadership skills that drive positive bottom-line outcomes. Participants include c-suite executives, senior sales and marketing leadership, marketing and sales directors and management team members from small, regional and large senior care providers from across the US.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, Videography and Photography, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.